| Title | UNMISSABLE |
| Brand | HEINEKEN |
| Product/Service | BEER |
| Category |
A01. Direction |
|
Entrant
|
PUBLICIS ITALY Milan, ITALY
|
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
|
Production
|
ICONOCLAST Paris, FRANCE
|
|
Production 2
|
MILL+ London, UNITED KINGDOM
|
Credits
| Bruno Bertelli |
Publicis Italy |
Global Chief Creative Officer Publicis WW & CEO Publicis Italy |
| Cristiana Boccassini |
Publicis Italy |
Chief Creative Officer Publicis Italy |
| Luca Cinquepalmi/Marco Venturelli |
Publicis Italy |
ECD |
| Eddy Guimaraes/Vinicius Dalvi |
Publicis Italy |
Associate Creative Director |
| James Andrews |
Publicis Italy |
Senior Copywriter |
| James Moore |
Publicis Italy |
International Strategic Planner |
| Head of TV Production |
Publicis Italy |
Mariella Maiorano |
| Viviana Biondolillo |
Publicis Italy |
Producer |
| David Pagnoni |
Publicis Italy |
Worldwide Account Director |
| Davide Gonzato |
Publicis Italy |
International Client Service Director |
| Eleni Charakleia |
Publicis Italy |
International Client Service Director |
| Alexandra Stoica |
Publicis Italy |
Global Account Director |
| Barbara Pusca |
Publicis Italy |
Group Account Director |
| Dalila Salhi |
Publicis Italy |
International Account Manager |
| Lischa Steiper |
Publicis Italy |
Account Executive |
| Megaforce |
Megaforce |
Director |
| Lasse Frank |
Iconoclast Paris |
DOP |
| Charlotte Marmion |
Iconoclast Paris |
Executive Producer |
| Guillaume Lefrancois |
Iconoclast Paris |
Line Producer |
| Emma Palatin |
Iconoclast Paris |
Production Coordinator |
| Marco Puig |
Iconoclast Paris |
Production Designer |
| Mimi Lempicka |
Iconoclast Paris |
Costume Designer |
| Emma Skowronek |
Iconoclast Paris |
Casting Director |
| Fred Olszak |
Fred Olszak |
Editor |
| Misha Stanford-Harris |
The Mill, London |
Executive Producer |
| Raj Sehgal |
Grand Central Recording Studio London |
Sound Engineer |
| Gianluca Di Tondo |
Heineken |
Sr. Director Global Heineken® Brand |
| Els Dijkhuizen |
Heineken |
Global Heineken® Integrated Communication and Innovation Manager |
| Ita Bassey |
Heineken |
Global Heineken® Communication Manager |
Tell the jury anything relevant about the direction.
Accidentally missing out on crucial UCL match moments is a very relatable experience. It’s also a deeply personal and dramatic one that leaves you feeling isolated even in the middle of a communal celebration. This is the feeling we wanted to convey through our film. Intimate cinematography, slightly exaggerated performances, and a cinematic language all serve to highlight this personal drama, making these moments more relatable and bringing out the humour in them.
Write a short summary of what happens in the film
"World’s most unmissable moments," promotes the brewer’s sponsorship of the tournament. It shows a series of humorous scenarios as football fans around the world just miss key moments of matches, for example turning away from the TV when taking a delivery.