2018 Film Craft
ABOVE AND BEYOND
|Category||A11. Visual Effects|
|Title||ABOVE AND BEYOND|
|Entrant||M&C SAATCHI Stockholm, SWEDEN|
|Idea Creation||M&C SAATCHI Stockholm, SWEDEN|
|Production||BLECK Stockholm, SWEDEN|
|Production 2||ALWAYS FRANK Stockholm, SWEDEN|
|Production 3||THE GENTLEMEN BRONCOS APS Nordhavn, DENMARK|
|Additional Company||COM HEM Stockholm, SWEDEN|
|Nicholas Düfke||M&C Saatchi Stockholm||Copywriter|
|Alexander Elers||M&C Saatchi Stockholm||Creative Director|
|Anton Hååg||M&C Saatchi Stockholm||Final Art|
|Matilda Lindqvist||M&C Saatchi Stockholm||Head of Studio|
|Isabel Sawtelle||M&C Saatchi Stockholm||Final Art|
|Martin Lindelöf||M&C Saatchi Stockholm||Motion Graphics|
|Erika Fondin||M&C Saatchi Stockholm||Senior Strategist|
|Daniel Sundin||M&C Saatchi Stockholm||Account Manager|
|Bjarte Eide||M&C Saatchi Stockholm||CEO & Partner|
|Mattias Colden||Always Frank||Agency Producer|
|Åke Balfors||Com Hem||Marketing Manager|
|Jonas Lundquist||Com Hem||Chief Marketing Officer|
|Pål Åsberg||Bleck||Executive Producer|
|Paul Meyers||Paul Meyers||DoP|
|Jonas Larsen||Jonas Larsen||Music Composer|
|Kevin Koch||Kevin Koch||Sound Design|
|Adam Nielsen||Adam Nielsen||Editing|
|Mikael Balle||Mikael Balle VFX||VFX Supervisor & Grading|
|Kim Fersling||The Gentlemen Broncos VFX||The Gentlemen Broncos VFX|
|Alexander Schepelern||The Gentlemen Broncos VFX||VFX, COMP & 3D|
Tell the jury about the visual effects and summarise any relevant challenges or techniques.With a budget a lot smaller than our ambition, we needed smart solutions. A mobile mock-up of the plane (designed specifically for the production) was rigged with cameras in a studio and shot against green screen. (This allowed us to get an analogue feel, as if the camera was mounted on the plane the way it had been if shot in the air.) Plates where filmed in Monument Valley. We chose a cohesive color scheme of red sand, blue sky and the silver plane. The director was working with our carefully casted actor to get the right reactions and an authentic feel. The mock-ups movements were recreated in post production using a CGI model of the plane to achieve the final result. We also added optical defects to the vfx-shots to make it more authentic. Every detail was carefully taken care of to get an authentic and visually epic film.
Write a short summary of what happens in the filmWe see an airplane flying fast through the air above Monument Valley. The pilot is a young boy - he's excitingly maneuvering the airplane, stretching the limits and making it go faster up, up, up in the sky, almost into space. But suddenly, there is a strange cloud ahead. What is it? It's... popcorns?! We cut to a boys' room, where our pilot is in front of a video game/flight simulator. His sister is throwing popcorns at him, saying "hey, it's my turn now", and we realize we were just experiencing the same thing as our young pilot was - all thanks to super fast broadband from Com Hem.
Cultural/Context information for the juryCom Hem (which translates as ’Come Home’ in Swedish) is Sweden’s leading provider of broadband, with a superior product offering: the fastest broadband and widest range of TV and play services. The concept “Com Hem to more powerful experiences” is based on the insight that the best entertainment is so powerful it immerses you into it. This time we needed to communicate an even faster broadband - with a staggering 1200 Mbits - and we did it through a young boy flying a plane (or actually playing a video game). Fasten your seat belts.
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