SMART HOUSE

TitleSMART HOUSE
BrandREMA 1000
Product/ServiceREMA 1000
Category A01. Direction
Entrant TRY REKLAME Oslo, NORWAY
Idea Creation TRY REKLAME Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Øystein Halvorsen TRY Copywriter
Karin Lund Lund Art Director
Lars Mitlid TRY Account Director
Cathrine Wennersten TRY Account Manager
Andreas Riiser Bacon OSL Director
Ola Narum Berg Bacon OSL Producer

Tell the jury anything relevant about the direction.

This idea/script could easily be played out to hysterical. To keep the actor down, but still desperat, is quit a challenge for the director. There are a lot of elements in this film working together.

Write a short summary of what happens in the film

The film opens in a smart home, where the slightly smug owner can do everything from making a smoothie to unlocking the front door simply by voice command. Everything runs smooth until a trip to the dentist and a numbing Novocaine injection...

Cultural/Context information for the jury

Rema 1000 is a Norwegian supermarket chain. For 20 years they have ran their marketing concept: "Simplicity is king" which is also their philosophy.