Title | SMART HOUSE |
Brand | REMA 1000 |
Product/Service | REMA 1000 |
Category |
A01. Direction |
Entrant
|
TRY REKLAME Oslo, NORWAY
|
Idea Creation
|
TRY REKLAME Oslo, NORWAY
|
Production
|
BACON OSLO Oslo, NORWAY
|
Credits
Øystein Halvorsen |
TRY |
Copywriter |
Karin Lund |
Lund |
Art Director |
Lars Mitlid |
TRY |
Account Director |
Cathrine Wennersten |
TRY |
Account Manager |
Andreas Riiser |
Bacon OSL |
Director |
Ola Narum Berg |
Bacon OSL |
Producer |
Tell the jury anything relevant about the direction.
This idea/script could easily be played out to hysterical. To keep the actor down, but still desperat, is quit a challenge for the director. There are a lot of elements in this film working together.
Write a short summary of what happens in the film
The film opens in a smart home, where the slightly smug owner can do everything from making a smoothie to unlocking the front door simply by voice command. Everything runs smooth until a trip to the dentist and a numbing Novocaine injection...
Cultural/Context information for the jury
Rema 1000 is a Norwegian supermarket chain. For 20 years they have ran their marketing concept: "Simplicity is king" which is also their philosophy.