| Title | UNSILENCED |
| Brand | LA PAROLE AUX SOURDS |
| Product/Service | LA PAROLE AUX SOURDS |
| Category |
A03. Casting |
|
Entrant
|
BETC Paris, FRANCE
|
|
Idea Creation
|
BETC Paris, FRANCE
|
|
Production
|
INSURRECTION Paris, FRANCE
|
|
Production 2
|
MATHEMATIC Paris, FRANCE
|
|
Production 3
|
GUM Paris, FRANCE
|
|
Production 4
|
BETC Paris, FRANCE
|
Credits
| Stéphane Xiberras |
BETC |
CCO |
| David Martin Angelus |
BETC |
Creative Director |
| Erika Reyes |
BETC |
Art Director |
| Nick Bakshi |
BETC |
Copywriter |
| Rémi Lascault, Aline Aflalo |
BETC |
Assistant art director |
| Kevin Fines |
BETC |
Assistant art director |
| Christophe Caurret |
BETC |
Music Creative Director |
| Alexandre Many |
GUM |
Music art director |
| Florine Perrault |
GUM |
Music producer |
| Arno Moria, Theo Gall |
Insurrection |
Producer |
| Alban Coret |
Insurrection |
Director |
| Hugo Lemant |
Insurrection |
Editor |
| Guillaume Marien, Julie Lagadec |
Mathematic |
Producer |
| Billy Read |
NA |
Dancer |
| Haute |
NA |
Original soundtrack |
| Charlotte Bals, David Martin Angelus |
BETC |
Agency Management |
| Gabrielle Portnoi, Deborah Portnoi |
La parole aux sourds |
Brand Management |
Tell the jury about the casting process.
Billy Read is one of perhaps a handful of people in the world capable of writing, choreographing and performing Unsilenced. Not only is he an accomplished deaf dancer and choreographer; prior to losing his hearing, he was also an esteemed percussionist. As a result, he was able to work hand in hand with musicians Haute to design a beat and write lyrics to the song he would later perform through dance. We scoured the world to find him, and we couldn’t be happier that we did.
Write a short summary of what happens in the film
In order to help bridge the gap between the deaf and hearing communities, we created Unsilenced: the first original song composed to be sung entirely through sign language and dance. Though at first, the film appeared to be a stylish music video for an instrumental song, when viewers arrived at the end, they realized that the dancer they’d been watching was in fact a deaf artist who had been singing in sign language the entire time. Viewers were then directed to an interactive website where they could “unsilence” the lyrics and reveal the powerful message hidden in the words.