NOTHING BEATS A LONDONER

Bronze Eurobest
ClientNIKE
Category A09. Sound Design
TitleNOTHING BEATS A LONDONER
Product/ServiceNIKE
Entrant 750MPH London, UNITED KINGDOM
Idea Creation WIEDEN+KENNEDY London, UNITED KINGDOM
Additional Company 750MPH London, UNITED KINGDOM
Credits
Name Company Position
Mark Shanley Mark and Paddy Creative Director
Paddy Treacy Mark and Paddy Creative Director
Tom Bender Wieden + Kennedy Creative
Tom Corcoran Wieden + Kennedy Creative
Michelle Brough Wieden + Kennedy Agency Producer
Nick Goldsmith Riff Raff Producer
Megaforce Megaforce Director
Joe Guest Final Cut Editor
Sam Ashwell 750 mph Sound Designer

Tell the jury about the elements of sound design.

Created bespoke sound design to help tell story and tell narrative of the film. All sound effects were created in the studio from a combination of foley, synthesis and plug ins.

Write a short summary of what happens in the film

The 3 minute film - ‘Nothing Beats a Londoner’ was shot on the streets of London and features 258 real young Londoners from boroughs such as Dalston, Peckham and Brixton alongside cameos from stars such as Skepta, Mo Farah, Giggs and Harry Kane. It shows the passion, determination and unique London spirit of these young people that is communicated through humour and wit synonymous with Britain’s capital. It uses this cultural reference point as a backdrop to celebrate real kids from the city that are living, training and pursuing passions in a huge variety of sports and highlights challenges they overcome try and achieve sporting success. The interchangeable link between music, sport and fashion and film is used throughout the film to engage its wide audience.