| Title | SANTOS |
| Brand | CARTIER |
| Product/Service | SANTOS |
| Category |
A01. Direction |
|
Entrant
|
WANDA PRODUCTIONS Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS 133 Paris, FRANCE
|
|
Production
|
WANDA PRODUCTIONS Paris, FRANCE
|
Credits
| Seb Edwards |
Wanda productions |
Director |
| Helene Segol |
Wanda productions |
Producer |
| Antoine Bonodot |
Publicis 133 |
Creative director |
| Christine Bouffort |
Publicis 133 |
TV Producer |
| Stephane Allender |
Mikros |
VFX supervisor |
Write a short summary of what happens in the film
Santos by Cartier explores Santos-Dumont's obsession with flight, speed and danger. Imagining what someone like Santos dreams of.
Cultural/Context information for the jury
The Santos watch is named after the aviation pioneer Santos-Dumont. It is claimed that his first flight in 1903 pre-dated that of the Wright Brothers. He was a man obsessed with the thrill of flight and pushing the boundaries of possibility.