BOXES

Short List
ClientUBER APACX
Category A08. Use of Licensed or Adapted Music
TitleBOXES
Product/ServiceUBER
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
PR FORSMAN & BODENFORS Gothenburg, SWEDEN
Production INDIO Stockholm, SWEDEN
Production 2 SWISS INTERNATIONAL Stockholm, SWEDEN
Additional Company OATH NORDICS Copenhagen, DENMARK
Additional Company 2 MANO, DENMARK
Credits
Name Company Position
John Bergdahl Forsman & Bodenfors Art Director
Jacob Nelson, Rikke Jacobsen Forsman & Bodenfors Copywriter
Alison Arnold Forsman & Bodenfors Account Director
Helen Johansson Forsman & Bodenfors Account Manager
Sanna Fagring Forsman & Bodenfors Account Supervisor
Bjarne Darwall Forsman & Bodenfors PR-strategist
Emelie Lindquist, Johan Fredriksson Forsman & Bodenfors Designer
Tobias Nordström, Leo Bovaller Forsman & Bodenfors Planner
Alexander Blidner Forsman & Bodenfors Agency Producer, film
Jenny Ring Forsman & Bodenfors Music Supervisor
Adam Berg Indio Director
Johan Lindström Indio Executive Producer
Ben Croker Ben Croker Producer
Kate Wynborne Kate Wynborne Production Manager
Mattias Rudh Mattias Rudh Director of Photography
Tony Fernandez Tony Fernandez First Assistant Director
Mark Gethin MPC Los Angeles Grade
Paul Hardcastle TRIM Editor
Leo Wilk Swiss Post Production Supervisor
Joakim Kristensen Redpipe Sound Design
Eshan Ponndurai APACx Marketing Director
Kunal Gupta APACx Lead, Rider Marketing

Tell the jury about the choice of music track.

While editing the film, we tried hundreds of songs to accompany the pictures. The brief was a song that made people happy, that had a crescendo (just like the ad), and that would work in a large variety of cultures. The song wasn’t the choice anyone would have expected, considering the fact that we had to find a song that would work in the Asian region and have lyrics that work. Finally we found the classic song from The Jungle Book (1967) - “The Bare Necessities” and it was the first time ever Disney allowed the musical rights to a commercial.

Write a short summary of what happens in the film

We’ve all been there. Stuck in traffic. Desperately looking for parking, frustrated and angry and late for a meeting. In this film for Uber in Asia, we want to illustrate how absurd the traffic situation is. And suggest that ride sharing – rather than one man in every car – could be a part of the solution.