2018 Film Craft
|Entrant||FORSMAN & BODENFORS Gothenburg, SWEDEN|
|Idea Creation||FORSMAN & BODENFORS Gothenburg, SWEDEN|
|Production||ANONYMOUS CONTENT Los Angeles, USA|
|Production 2||CHIMNEY Stockholm, SWEDEN|
|Additional Company||750MPH London, UNITED KINGDOM|
|Andreas Malm, Karl Risenfors||Forsman & Bodenfors||Art Directors|
|Gustav Johansson||Forsman & Bodenfors||Copywriters|
|Lena Olander, Alison Arnold||Forsman & Bodenfors||Account Supervisor|
|Jenni Füleki, Ewa Edlund||Forsman & Bodenfors||Account Executive|
|Mats Wolgers||Forsman & Bodenfors||Agency Producer|
|Bjarne Darwall||Forsman & Bodenfors||PR Strategist|
|Jenny Ring, Johan Nordqvist||Forsman & Bodenfors||Music Supervisor|
|Martin Joelsson, Ingrid Arnsand Jonsson||Forsman & Bodenfors||Artwork|
|Johnny Green||Johnny Green||Director|
|Max Goldman||Max Goldman||D.O.P|
|Thomas Grove Carter||Thomas Grove Carter||Editor|
|Eric Stern||Eric Stern||Executive Producer|
|Aris McGarry||Aris McGarry||Producer|
|Sam Ashwell||750mph||Sound Design|
|Richard Rodgers, Oscar Hammerstein||Richard Rodgers, Oscar Hammerstein||Music Written/Composed|
|Jennie Abrahamsson, Samuel Starck||Jennie Abrahamsson, Samuel Starck||Music Producers|
|Pelle Gunnerfeldt||Pelle Gunnerfeldt||Music Additional Mixing|
Write a short summary of what happens in the filmThe new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you. And that by not owning things, you are not owned by things.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.