THINGS

Short List
ClientVOLVO CARS
Category A08. Use of Licensed or Adapted Music
TitleTHINGS
Product/ServiceVOLVO XC40
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Production ANONYMOUS CONTENT Los Angeles, USA
Production 2 CHIMNEY Stockholm, SWEDEN
Additional Company 750MPH London, UNITED KINGDOM
Credits
Name Company Position
Andreas Malm, Karl Risenfors Forsman & Bodenfors Art Directors
Gustav Johansson Forsman & Bodenfors Copywriters
Lena Olander, Alison Arnold Forsman & Bodenfors Account Supervisor
Jenni Füleki, Ewa Edlund Forsman & Bodenfors Account Executive
Mats Wolgers Forsman & Bodenfors Agency Producer
Bjarne Darwall Forsman & Bodenfors PR Strategist
Jenny Ring, Johan Nordqvist Forsman & Bodenfors Music Supervisor
Martin Joelsson, Ingrid Arnsand Jonsson Forsman & Bodenfors Artwork
Johnny Green Johnny Green Director
Max Goldman Max Goldman D.O.P
Thomas Grove Carter Thomas Grove Carter Editor
Eric Stern Eric Stern Executive Producer
Aris McGarry Aris McGarry Producer
Oskar Larsson Chimney Grade
Sam Ashwell 750mph Sound Design
Richard Rodgers, Oscar Hammerstein Richard Rodgers, Oscar Hammerstein Music Written/Composed
Jennie Abrahamsson, Samuel Starck Jennie Abrahamsson, Samuel Starck Music Producers
Pelle Gunnerfeldt Pelle Gunnerfeldt Music Additional Mixing

Tell the jury about the choice of music track.

We recorded a new version of the classic song “My Favorite Things” from Sound of Music. But our version, performed by Jenny Abrahamsson, had a dark and ironic undertone to fit the dystopian mood of the consumerist nightmare presented in our film.

Write a short summary of what happens in the film

The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you. And that by not owning things, you are not owned by things.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.