IKEA - ICE SKATERS

Bronze Eurobest
ClientIKEA
Category A01. Direction
TitleIKEA - ICE SKATERS
Product/ServiceFLOTTEBO SOFA BED
Entrant CZAR Brussels, BELGIUM
Idea Creation DDB BRUSSELS, BELGIUM
Production CZAR Brussels, BELGIUM
Credits
Name Company Position
Joe Vanhoutteghem CZAR BE Director
Eurydice Gysel Czar BE Executive Producer
Lander Engels Czar BE Producer
Bieke De Keersmaecker Czar BE Post Producer
Nicolas Karakatsanis Czar BE Director of Photography
Peter Ampe DDB Brussels Creative Director
Dieter De Ridder DDB Brussels Creative Director
Antoinette Ribas DDB Brussels Creative
Gregory Ginterdaele DDB Brussels Creative
Dominique Poncin DDB Brussels Strategy
Jorian Van Vossel DDB Brussels Strategy
Francis Lippens DDB Brussels Account Director
Annelies Nyns DDB Brussels Client Producer
Maria-Laura Laubenthal DDB Brussels Producer
Kenn Van Lijsebeth DDB Brussels PR - Press Coordinator
Brigitte Verduyckt DDB Brussels Agency TV Producer

Write a short summary of what happens in the film

This TVC showcases the living room as the centre of fun in any house. Referencing the childhood act of sliding along the floor in one’s socks, we see a middle-aged couple - real-life former figure skaters - roll up their rug, push their furniture aside and slide through the apartment whilst recreating the passion that animated their younger years. To the sounds of “French king of romantic songs” Charles Aznavour, they perform a beautifully choreographed routine through their colourful living room, reminding the audience you can make room for passion at any time and “bring your living room to life”.