TAKE A CLOSER LOOK AT CALCIUM
| Title | TAKE A CLOSER LOOK AT CALCIUM |
| Brand | VALIO OY |
| Product/Service | MAITOJULISTEET |
| Category |
A04. Photography |
|
Entrant
|
VALIO Helsinki, FINLAND
|
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Idea Creation
|
BOB THE ROBOT Helsinki, FINLAND
|
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Media Placement
|
DAGMAR Helsinki, FINLAND
|
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Production
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NöJD AGENCY Helsinki, FINLAND
|
Credits
| Outi Lindberg |
Valio Oy |
Marketing Manager |
| Marianne Manninen |
Valio Oy |
Marketing Planner |
| Marko Juuti |
Bob the Robot |
Account Manager |
| Jenna Hämäläinen |
Bob the Robot |
Project Coordinator |
| Heidi Taina |
Bob the Robot |
Copywriter |
| Tuukka Paikkari |
Bob the Robot |
Art Director |
| Tuomo Killström |
Bob the Robot |
Graphic Designer |
| Riikka Isotalo |
Nöjd Agency |
Producer |
| Oskari Hellman |
Nöjd Agency |
Photographer |
| Kasimir Häiväoja |
FLC Helsinki |
Post producer |
| Erkko Huhtamäki |
FLC Helsinki |
Digital Artist |
| Auli Viippola |
Dagmar |
Strategic Planner |
| Kaija Rossi |
Bob the Robot |
Client Director |
| Anu Igoni |
Bob the Robot |
Creative Director |
Cultural/Context information for the jury
In Finland, Valio has over one hundred years of experience in the international dairy industry. It is the biggest dairy company in Finland and known for its high-quality dairy products – for Finnish consumers Valio logo associates easily with milk, butter, cheese and yoghurt.
The growing trend of plant-based substitutes has dropped milk off the nutrition pyramid. The new substitutes imitate milk in flavor and appearance – and the better they achieve, the more popular the product.
We wanted to remind people that it isn’t enough to simply look or taste like milk: By separating the most important nutrients, such as calcium, milk protein and vitamin B12 and using a highly sensitive scanning electron microscope for shooting we were able to take a closer look in what is important in daily nutrition.
Translation.
That is what calcium in milk looks like at a scale of 1:370. And this is what one third of the recommended daily intake of calcium looks like in a glass. Check out if you’re getting enough calcium: valio.fi/kalsiumlaskuri
Enjoy as part of a balanced and varied diet and a healthy lifestyle. But you already knew this, of course.