Title	TAKE A CLOSER LOOK AT B12
Brand	VALIO OY
Product/Service	MAITOJULISTEET
Category	A04. Photography
Entrant	VALIO Helsinki, FINLAND
Idea Creation	BOB THE ROBOT Helsinki, FINLAND
Media Placement	DAGMAR Helsinki, FINLAND
Production	NöJD AGENCY Helsinki, FINLAND

Name	Company	Position
Outi Lindberg	Valio Oy	Marketing Manager
Marianne Manninen	Valio Oy	Marketing Planner
Marko Juuti	Bob the Robot	Account Manager
Jenna Hämäläinen	Bob the Robot	Project Coordinator
Heidi Taina	Bob the Robot	Copywriter
Tuukka Paikkari	Bob the Robot	Art Director
Tuomo Killström	Bob the Robot	Graphic Designer
Riikka Isotalo	Nöjd Agency	Producer
Oskari Hellman	Nöjd Agency	Photographer
Kasimir Häiväoja	FLC Helsinki	Post producer
Erkko Huhtamäki	FLC Helsinki	Digital Artist
Auli Viippola	Dagmar	Strategic Planner
Kaija Rossi	Bob the Robot	Client Director
Anu Igoni	Bob the Robot	Creative Director

Cultural/Context information for the jury

In Finland, Valio has over one hundred years of experience in the international dairy industry. It is the biggest dairy company in Finland and known for its high-quality dairy products – for Finnish consumers Valio logo associates easily with milk, butter, cheese and yoghurt. The growing trend of plant-based substitutes has dropped milk off the nutrition pyramid. The new substitutes imitate milk in flavor and appearance – and the better they achieve, the more popular the product. We wanted to remind people that it isn’t enough to simply look or taste like milk: By separating the most important nutrients, such as calcium, milk protein and vitamin B12 and using a highly sensitive scanning electron microscope for shooting we were able to take a closer look in what is important in daily nutrition.

Translation.

Riddle: which vitamin is this, magnified 220-fold? It has the second letter of the alphabet and December in numbers. Your brain needs it, and this provides it.