2018 Print & Outdoor Craft
THE REMARKABLE LISE
|Client||STABILO INTERNATIONAL GMBH|
|3 of 3 Campaign|
|Category||A01. Art Direction|
|Title||THE REMARKABLE LISE|
|Product/Service||STABILO BOSS HIGHLIGHTER PEN|
|Entrant||DDB DÜSSELDORF, GERMANY|
|Idea Creation||DDB DÜSSELDORF, GERMANY|
|Media Placement||DDB DÜSSELDORF, GERMANY|
|Production||STEFAN KRANEFELD IMAGING Düsseldorf, GERMANY|
|Dennis May||DDB Group Germany||Chief Creative Officer|
|Kristine Holzhausen||DDB Group Germany||Executive Creative Director|
|Stefan Rehne||DDB Group Germany||Executive Creative Director|
|Vera Ickert||DDB Group Germany||Art Director|
|Teresa Berude||DDB Group Germany||Copywriter|
|Christian Bihn||DDB Group Germany||Planning Director|
|Philipp Starck||DDB Group Germany||Account Director|
|Malte Kraft||DDB Group Germany||Junior Account Manager|
|Kathrin Stenger||DDB Group Germany||Art Director|
Cultural/Context information for the juryEveryone knows the phrase "Behind every great man is a great woman.". But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2018 is the year to rewrite history: with Stabilo Boss. By highlighting remarkable women and their stories.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.