2018 Print & Outdoor Craft

THE BLIND PHOTOGRAPHER

TitleTHE BLIND PHOTOGRAPHER
BrandVOLKSWAGEN AG
Product/ServiceVOLKSWAGEN ARTEON
Category A04. Photography
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Media Placement PHD GERMANY Frankfurt, GERMANY
Production BUBBLES FILM Berlin, GERMANY
Production 2 SOHO ALTONA POSTPRODUCTION Hamburg, GERMANY
Production 3 BLUT Hamburg, GERMANY
Production 4 WIDE PRODUCTION HAMBURG, GERMANY
Additional Company VOLKSWAGEN Wolfsburg, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Reinhard Patzschke Grabarz & Partner CEO
Tobias Ahrens Grabarz & Partner Group CD
Julijus Rebic Grabarz & Partner Creative Director
Roman Jonsson Grabarz & Partner Creative Director
Svein Olsen Grabarz & Partner Art Director
Navid Shahabi Grabarz & Partner Art Director
Artur Schäfer Grabarz & Partner Art Director
Erwin Lorenz Grabarz & Partner Art Director
Sandra Kemmer Grabarz & Partner Copywriter
Tim Berger Grabarz & Partner Copywriter
Tim Heller Grabarz & Partner Copywriter
Phillip von Schwerin Grabarz & Partner Copywriter
Dirk Lanio Grabarz & Partner Group Head Digital
Ina Croissier Grabarz & Partner Etatdirektor Digital
Garnet Matthiesen, Anusha Atreya Grabarz & Partner Art Buying
Felix Otterski, Vanessa Barz Grabarz & Partner Graphic Designer
Axel Doepner, Michael Güntner Grabarz & Partner Agency Producer
Felix Albers, Ann-Katrin Erich Grabarz & Partner Motion Design
Valerie Gast, Oliver Waldmann Grabarz & Partner Strategy
Xavier Chardon Volkswagen AG Marketing Director Volkswagen
Jutta Friese Volkswagen AG Head of Content Management
Mirja Schneider Volkswagen AG Head of Website Content & Digital Communication
Hicran Tekin Volkswagen AG Project Management Website Content & Digital Communication
Bubbles Film GmbH Bubbles Film GmbH Film Production
TJ O’Grady Bubbles Film GmbH Director
soho-altona soho-altona Post Production
Timo Blunk BLUT Hamburg Music
Pete Eckert - Photographer Artworks
David Daub Wildfox running Social Media Photographer

Cultural/Context information for the jury

The new Arteon marked Volkswagen’s first time launching a fastback-saloon. The car appealed to a new target audience: design and art lovers. We wanted to show the new Arteon and its fascinating design in an completely unseen way: with photos shot by a blind photographer. During a 5 day shoot, with his analogue camera and remaining senses, he created an impressive series of the Arteon that have been published in renowned car magazines as editorials, and print ads. Double exposures and light paintings show his vision of the new Arteon. The resulting images were not post-edited using image editing programs. The motifs were used in various media: online, in print, on posters, and even on TV and in the cinema, proved that you don't need eyes to see beauty. Because the new Arteon touches all the senses.