2018 Print & Outdoor Craft

1783 BREEZE

ClientSCHWEPPES
Category A01. Art Direction
Title1783 BREEZE
Product/ServiceBEVERAGES
Entrant XXS AMSTERDAM Schiphol, THE NETHERLANDS
Idea Creation XXS AMSTERDAM Schiphol, THE NETHERLANDS
Credits
Name Company Position
Barend Stegeman XXS Amsterdam Creative
Wessel Beumer XXS Amsterdsm Creative
John de Vries XXS Amsterdam Creative Director
René Verbong XXS Amsterdam Creative Director
Michael van den Brande XXS Amsterdam Strategy Director
Marthe Driest XXS Amsterdam Project Manager
Saskia Wijsman XXS Amsterdam Communication Planner
Robbert Boom XXS Amsterdam Producer
Yau Hoong Tang​ Yau Hoong Tang​ Illustrator
Robert-Jan Hoesman XXS Amsterdam Design Director

Cultural/Context information for the jury

Schweppes launched a new content series called 'Zero to bar hero' where professionals would cast and train the next great bartender. The campaign had several phases, but this submission only covers the first; the recruitment campaign for an inexperienced bartender. During the Amsterdam Cocktail Week recruitment posters were placed all over the city looking for the ideal candidate: somebody with ambitions to become a professional cocktail shaker, but lacked the skills. The posters needed to stand out amongst the plethora of outdoor communications that was already in bars, yet speak specifically to the unskilled and uninformed wannabe bartenders.

Translation.

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