| Title | 1783 BREEZE |
| Brand | SCHWEPPES |
| Product/Service | BEVERAGES |
| Category |
A02. Copywriting |
|
Entrant
|
XXS AMSTERDAM Schiphol, THE NETHERLANDS
|
|
Idea Creation
|
XXS AMSTERDAM Schiphol, THE NETHERLANDS
|
Credits
| John de Vries |
XXS Amsterdam |
Creative Director |
| Barend Stegeman |
XXS Amsterdam |
Creative |
| Wessel Beumer |
XXS Amsterdsm |
Creative |
| René Verbong |
XXS Amsterdam |
Creative Director |
| John de Vries |
XXS Amsterdam |
Creative Director |
| René Verhagen |
XXS Amsterdam |
Creative |
| Saskia Meijer |
XXS Amsterdam |
Creative |
| René Verbong |
XXS Amsterdam |
Creative Director |
| Michael van den Brande |
XXS Amsterdam |
Strategy Director |
| Michael van den Brande |
XXS Amsterdam |
Strategy Director |
| Ward Enckhof |
XXS Amsterdam |
Account Director |
| Marthe Driest |
XXS Amsterdam |
Project Manager |
| Saskia Wijsman |
XXS Amsterdam |
Communication Planner |
| Lisa Been |
XXS Amsterdam |
Account Manager |
| Willemijn Reuvers |
XXS Amsterdam |
Client Service Director |
| Robbert Boom |
XXS Amsterdam |
Producer |
| Yau Hoong Tang |
Yau Hoong Tang |
Illustrator |
| Marcel Ossendrijver |
XXS Amsterdam |
Producer |
| Basha de Bruijn |
Pink Rabbit |
Director |
| Robert-Jan Hoesman |
XXS Amsterdam |
Design Director |
| Mireille Lampe |
Pink Rabbit |
Producer |
| Gabor Deak |
Pink Rabbit |
D.O.P. |
| Rikke Jeller |
Pink Rabbit |
Production Designer |
| Balázs Glódi |
Pink Rabbit |
Photographer |
| Martin Heijgelaar |
MRTN |
Editor |
| Jorrit Kleijnen & Alexander Reumers |
Jorrit Kleijnen & Alexander Reumers |
Music |
| Evelien Geluid |
Hunfeld Sound |
Sound |
| Barry Clarke |
Captcha |
Grading |
| Tim van Paassen & Koen van Someren Gréve |
The Compound |
Online |
Cultural/Context information for the jury
Schweppes launched a new content series called 'Zero to bar hero' where professionals would cast and train the next great bartender. The campaign had several phases, but this submission only covers the first; the recruitment campaign for an inexperienced bartender. During the Amsterdam Cocktail Week recruitment posters were placed all over the city looking for the ideal candidate: somebody with ambitions to become a professional cocktail shaker, but lacked the skills. The posters needed to stand out amongst the plethora of outdoor communications that was already in bars, yet speak specifically to the unskilled and uninformed wannabe bartenders.
Translation.
N/A