2018 Print & Outdoor Craft

TRAFFIC FOLDING AD

Short List
ClientVÄSTTRAFIK PUBLIC TRANSPORT
Category A01. Art Direction
TitleTRAFFIC FOLDING AD
Product/ServiceVÄSTTRAFIK PUBLIC TRANSPORT
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Credits
Name Company Position
Greger Andersson Forsman & Bodenfors Account Director
Lars Jansson Forsman & Bodenfors Art Director
Pontus Caresten Forsman & Bodenfors Copywriter
Helen Johansson Forsman & Bodenfors Account Manager
Christoffer Persson Forsman & Bodenfors Designer
Robert Johnsson Forsman & Bodenfors PR
Thomas Feiner Feiner Arts Illustration

Cultural/Context information for the jury

Traffic congestion is a pain. And as the number of cars in the world steadily increase, the situation is getting worse. In this fold-in print ad for public transport provider Västtrafik, we wanted to illustrate that the bus is part of the solution. And by letting the audience fold the ad, we show that they are part of the solution as well.