2018 Print & Outdoor Craft

PINGUIN

TitlePINGUIN
BrandSOORUZ
Product/ServiceB.I.G. WETSUIT
Category A01. Art Direction
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Media Placement PUBLICIS CONSEIL Paris, FRANCE
PR PUBLICIS CONSEIL Paris, FRANCE
Credits
Name Company Position
Elie Trotignon Publicis Conseil Paris
Eric Esculier Publicis Conseil Paris
Lucas Bouneou Publicis Conseil Paris
Ale Burset Ale Burset Paris
Matthieu Barat Sooruz La Rochelle
Gonzalo Arevalo Condemarin F16/3D Paris

Cultural/Context information for the jury

To promote this new eco-friendly range, a print campaign demonstrates how nature is rendered free to fully enjoy the waves when there is less petrol in the sea.