2018 Print & Outdoor Craft

YOU SORT, WE RECYCLE 1

ClientCITEO
Category A01. Art Direction
TitleYOU SORT, WE RECYCLE 1
Product/ServiceRECYCLING
Entrant 84.PARIS, FRANCE
Idea Creation 84.PARIS, FRANCE
Credits
Name Company Position
Olivier BIENAIME 84.PARIS CO-PRESIDENT / CO-CHIEF CREATIVE OFFICER
Hervé BIENAIME 84.PARIS CO-PRESIDENT / CO-CHIEF CREATIVE OFFICER
Camille TALMONT 84.PARIS ART DIRECTOR
Marie CLEMENT 84.PARIS COPYWRITER
Nicolas CAMILLINI 84.PARIS HEAD OF STRATEGY
Lucie DOMINIQUE 84.PARIS PLANNER STRATEGIC
Arnaud DEPAUL 84.PARIS GENERAL MANAGER
Mounir BEKKOUCHE 84.PARIS Account Director
Emmanuel MINELLE 84.PARIS Account Manager
Michaël LIGIER 84.PARIS HEAD OF PRODUCTION
Pierre OTMANINE 84.PARIS PRINT / TV PRODUCER
Roberto BADIN Roberto BADIN Photographer
Christophe HUET ASILE PRODUCTION FOUNDER - Creative retouching

Cultural/Context information for the jury

Even though environmental awareness and eco-mobilization in France are growing, only one in two plastic bottles is sorted into the right recycling bin. In the two largest French cities, Paris and Marseille, the figure drops to only one in ten. However, all French people know that plastic bottles are perfectly recyclable. These poor performances raise two concerns: environmental and economic. With this campaign, we wanted to find a new means of getting consumers’ attention with regards to the importance of using the right bins, by giving them a concrete example of the end result. To do this we mobilized 12 major soft drinks brands, familiar to the French public, with two objectives: 1: Reach out to consumers via their brand familiarity, and set ourselves apart from traditional, general-interest campaigns. 2: Draw attention to the brands’ involvement and sense of responsibility, supporting a circular economy.