2018 Print & Outdoor Craft

HUMAN CANNONBALL

TitleHUMAN CANNONBALL
BrandBURGER KING® BELGIUM
Product/ServiceRETAIL
Category A03. Illustration
Entrant BUZZMAN Paris, FRANCE
Idea Creation BUZZMAN Paris, FRANCE
Credits
Name Company Position
Georges Mohammed-Chérif Buzzman President and Executive Creative Director
Thomas Granger Buzzman Vice - President
Julien Levilain Buzzman Managing Director
Tristan Daltroff & Louis Audard Buzzman Creative Directors
Stéphane List Buzzman Artistic Director
Antoine Moittié Buzzman Copywriter
Xavier Devaux Landragin Buzzman Account Director
Quentin Seguret Buzzman Account Executive
Amélie Juillet Buzzman Head of Communication & PR
Paul Renaudineau Buzzman PR & Communication Manager
Vanessa Barbel Buzzman Head of Production
Fany Maupou Buzzman Print Production
Shane Hello Shane Hello Illustrator

Cultural/Context information for the jury

Burger King opened his first restaurant in Belgium in early 2017. As of today, 20 restaurants have opened in Belgium. Since 2017, Burger King communicates on its main pillars to know: generosity of the products, freshness of the ingredients, "do it yourself" and finally the famous flame-grilled beef (Burger King has distinguished itself from its competitors with a unique concept that has become iconic over the years). For the past two years, Burger King has been regularly communicating on the first three pillars, but this is the first major campaign for the flame-grilled. To highlight its well-known signature “Flame-grilled beef”, the fast-food brand collaborated with the illustrator SHANE who made five drawings showing with humor that everything is better with flames.