2018 Print & Outdoor Craft

MERET OPPENHEIM

Short List
ClientFINE BOOKS
1 of 3 Campaign
Category A05. Typography
TitleMERET OPPENHEIM
Product/ServiceBOOKS
Entrant SERVICEPLAN SUISSE Zürich, SWITZERLAND
Idea Creation SERVICEPLAN SUISSE Zürich, SWITZERLAND
Credits
Name Company Position
Raul Serrat Serviceplan Suisse AG Executive Creative Director
Martin Spillmann Serviceplan Suisse AG Member of the board
Rémy Steinmann Serviceplan Suisse AG Art Director
Martin Spillmann Serviceplan Suisse AG Member of the board
Sarah Schuler Serviceplan Suisse AG Account Manager
Sonia Ducu Serviceplan Suisse AG Account Director

Cultural/Context information for the jury

The Antiquarian Book Fair in Zurich invites visitors to discover valuable books by the greatest writers, scientists and artists of all time. Following the long tradition of Swiss graphic design, this unique cultural event was advertised on billboards showing bookshelves in a minimalist visual style, blending in with the straightforward Helvetica typography. Looking at it is an almost performative experience: The viewers discover the text on the billboard in a similar way they discover books browsing through the shelves of the fair. But most striking, of course, is the bit of copy that's set in shining colours inspired by highlighters. With a twinkle in the eye, it claims that Meret Oppenheim, Franz Kafka, Alberto Giacometti and many more famous people will be at the Antiquarian Book Fair too. Obviously not in flesh, but certainly in spirit, represented by their books.

Translation.

Come to the antiquarian book fair in Zurich Meret Oppenheim will be there too February 23 – 25 In the lecture hall At the Kunsthaus Zürich