2018 Print & Outdoor Craft

WELCOME TO HENNESSY CRAFTLAND

Short List
ClientHENNESSY
Category A03. Illustration
TitleWELCOME TO HENNESSY CRAFTLAND
Product/ServiceMASTER BLENDER
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Production COLLECTIF SIN Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Jenna Haugmard DDB Paris Art Director
Justine Bruneau DDB Paris Agency Producer
Xavier Mendiola DDB Paris Managing Director
Marine Hakim DDB Paris Account Manager
Emilie Van Den Berghe DDB Paris Account Manager
Julie Valero DDB Paris Account Executive
Floriane Degouy DDB Paris Account Executive
Géraldine Tixier DDB Paris Planner
Antoine Varlet Hennessy Advertiser Supervisor
Aurélie Lim Hennessy Advertiser Supervisor
Laure Destenay Hennessy Advertiser Supervisor
Ugo Gattoni - Illustrator

Cultural/Context information for the jury

Hennessy is a well known luxury spirit brand but only a few knows its history. The collaboration between 2 families, the Hennessy and the Fillioux, and the savoir-faire hidden behind every cognac and particularly the Master Blender’s Selection limited edition. A unique blend freely created by the Master Blender thanks to the eaux-de-vie selected and kept for this personal creation. No rules apply here, this blend contrary to others (V.S.O.P or X.O for example) does’nt have to be perpetuated, it is made from a single batch. Together with Ugo Gattoni, we set out to draw the complete and unique story behind this act of creation.