Title	SPORT LINKS US ALL
Brand	L'EQUIPE
Product/Service	L'EQUIPE
Category	A02. Copywriting
Entrant	DDB PARIS, FRANCE
Idea Creation	DDB PARIS, FRANCE

Name	Company	Position
Alexander Kalchev	DDB Paris	Executive Creative Director
Benoit Oulhen	DDB Paris	Copywriter
Mickael Jacquemin	DDB Paris	Art Director
Louis Dauge	DDB Paris	Copywriter
Kevin Audric	DDB Paris	Art Director
Odile Song	DDB Paris	Planner
Jean-Luc Bravi	DDB Paris	President
Fabien Donnay	DDB Paris	Account Manager
Axel Renaudin	DDB Paris	Account Manager
Guillaume Manigot	DDB Paris	Account Executive
Benoit Liva	L'Equipe	Advertiser Supervisor
Damien Darroman	L'Equipe	Advertiser Supervisor
Fatiha El Khouloudi	L'Equipe	Advertiser Supervisor

Cultural/Context information for the jury

Whether we are interested in sports or not, Whether we watch a game once in a while or just can’t miss any. Whether we celebrate a goal or a world title, whether we like football, cycling, or curling, sport is undoubtedly the only subject able to gather so many of us. More than ever, sport brings collective emotions and lives at the heart of our society. Covering the news for every sport, on every medium, L’équipe is the only french media who can represent the rallying point of all these individuals, all linked by sport. To convey those simple truths, we developed a creative idea with endless possibilities, based on multiple associations of ideas all leading to L’Equipe. Print ads and posters all across French cities deployed a huge tree structure whose center was L’Equipe and its new baseline.