2018 Print & Outdoor Craft

PINK TRIANGLE 3

Bronze Eurobest Campaign
ClientVANGARDIST MAGAZINE
2 of 3 Campaign
Category A02. Copywriting
TitlePINK TRIANGLE 3
Product/ServiceLBT CAUSE
Entrant SERVICEPLAN FRANCE Paris, FRANCE
Idea Creation SERVICEPLAN FRANCE Paris, FRANCE
Idea Creation 2 SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation 3 PLAN.NET Munich, GERMANY
Media Placement SERVICEPLAN FRANCE Paris, FRANCE
PR SERVICEPLAN FRANCE Paris, FRANCE
Production SERVICEPLAN FRANCE Paris, FRANCE
Credits
Name Company Position
Dimitri Guerassimov Serviceplan France Chief Creative Officer
Fabien Teichner Serviceplan France Chief Creative Officer
Damien Veillet Serviceplan France Copywriter
Frédérique Auvitu Mediaplus France Media Nuying
Julia Meinetsberger Serviceplan Group Account
Leo Thielemann Serviceplan Group Account
Christoph Everke Serviceplan Group Creative Director
Alexander Nagel Serviceplan Group Creative Director
Rafael Angulo Serviceplan Group Art Director
Nedim Aktas Serviceplan Group Copywriter
Alexander Schill Serviceplan Group CCO
Jason Romeyko Serviceplan Group Worldwide Executive Creative Director

Cultural/Context information for the jury

In a time when LGBTQI communities (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex) can evolve almost everywhere freely, the fact that they face persecution, imprisonment, torture or death in more than 70 countries* around the world is rarely reported by the media (*including; Chechnya, Egypt, India, Indonesia, Jamaica, Malaysia, Sudan, and Uganda). The Austrian magazine Vangardist decided to denounce the plague of the homophobia which persists in numerous countries, with raising awareness operation of international scale: "The Pink Triangle". Pink Triangle France is the latest stage in a continuing international campaign to #EndHomophobia with a petition imploring the United Nations to abolish homophobic laws: https://pinktriangleissue.com

Translation.

The French Advertising Jury of Business Ethics received numerous complaints on behalf of people who found the campaign too provocative. Further to these complaints, a judgment was returned on October 5th of this year. Neither the customer, nor the agency were condemned. It was considered that the advertising campaign was respecting the recommendation " Image and respect for the person " of the ICC code (International Chamber of Commerce).