| Title | THE THRONE |
| Brand | L'ORÉAL DEUTSCHLAND GMBH / REDKEN |
| Product/Service | SHAMPOO FOR DRY, FLAKING SCALP AND HAIR |
| Category |
A02. Copywriting |
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Entrant
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SERVICEPLAN CAMPAIGN 3 Munich, GERMANY
|
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Idea Creation
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SERVICEPLAN CAMPAIGN 3 Munich, GERMANY
|
Credits
| Alexander Schill |
SERVICEPLAN GROUP |
Global Chief Creative Officer |
| Christoph Everke |
SERVICEPLAN GERMANY |
Executive Creative Director |
| Alexander Nagel |
SERVICEPLAN GERMANY |
Managing Director |
| Martin Gattinger |
SERVICEPLAN GERMANY |
Senior Copywriter |
| Laura Giauque |
SERVICEPLAN GERMANY |
Junior Copywriter |
| J Jackson |
SERVICEPLAN GERMANY |
Senior Concept Writer |
| Neville Pinsker |
SERVICEPLAN GERMANY |
Junior Art Director |
| Anja Krumrein |
SERVICEPLAN GERMANY |
Art Director |
| Tsing Tsing Wu |
SERVICEPLAN GERMANY |
Trainee Art Director |
| Vincent Ostwald |
SERVICEPLAN GERMANY |
Junior Account Manager |
| Yvonne Hopf |
SERVICEPLAN GERMANY |
Management Supervisor |
| Leo Tilemann |
SERVICEPLAN GERMANY |
Junior Account Manager |
Cultural/Context information for the jury
Dandruff doesn't do anyone any good.
REDKEN, the US company for professional hair care, represents this opinion with its product "Scalp Relief" – an anti-dandruff shampoo. The unusual, illustrated long copies tell the incredible stories of people who have found a use for scalp dandruff, proving that dandruff is better avoided and even actively prevented – with REDKEN Scalp Relief. So, we published our print advertisements in the fashion magazine LOOK, which mainly addresses hairdressers.