ERICSSON INNOVATION AWARDS 2018
| Title | ERICSSON INNOVATION AWARDS 2018 |
| Brand | ERICSSON |
| Product/Service | ANNUAL AWARD SCHEME |
| Category |
A02. Copywriting |
|
Entrant
|
INTERBRAND London, UNITED KINGDOM
|
|
Idea Creation
|
INTERBRAND London, UNITED KINGDOM
|
Credits
| Rick Sellars |
Interbrand |
Creative Director |
Cultural/Context information for the jury
With the impending arrival of 5G, the ICT industry was running at full steam, with each player fiercely competing to solidify their existing market share. It was against this backdrop that Ericsson, renowned for its R&D innovations and responsible for some of the world’s most advanced technologies, found itself struggling to stand out.
The brief, make Ericsson an established industry leader once again. Get back to the heart of what customers and stakeholders needed Ericsson to stand for, and re-inspire a 110,000 strong organisation and be the agents of change. The network technology that their customers’ success depended on was getting complicated.
A new promise - The Quest for Easy.
A rallying cry for a company committed not only to innovating products that are faster and more powerful than anyone else’s, but to being the partner that helps service providers navigate the technical complexity that comes hand-in-hand with game-changing innovation.