2018 Print & Outdoor Craft

STRAWBERRY / CREAM

Bronze Eurobest Campaign
ClientAFFINY
2 of 3 Campaign
Category A03. Illustration
TitleSTRAWBERRY / CREAM
Product/ServiceAFFINY
Entrant MARCEL Paris, FRANCE
Idea Creation MARCEL Paris, FRANCE
Production PRODIGIOUS Paris, FRANCE
Production 2 LÉON Paris, FRANCE
Additional Company AFFINY Paris, FRANCE
Credits
Name Company Position
Alexandre Lubot Meetic CEO
Karine Dussert Sarthe Meetic CMO
Emilie de Fautereau Meetic VP Brand & Consumer Europe
Jérôme Rivière Meetic Consumer & Marketing Director
Hortense Canel Meetic Consumer & Market Research Manager
Clara Lesaulnier Meetic Social Media Manager Europe
Pascal Nessim Marcel CEO
Charles Georges-Picot Marcel CEO
Anne de Maupeou Marcel Creative Chairman
Gaetan du Peloux Marcel Creative Director
Youri Guerassimov Marcel Creative Director
Emilie Ramain Marcel Art Director
Olivier Dermaux Marcel Copywriter
Roman Vychnevsky
 Marcel Copywriter
Nicolas Lévy
 Marcel Managing partner & CSO
Léoda Esteve Marcel Strategist
Sébastien Jauffret Marcel Associate director
Bérangère Schehl Marcel Account director
Eva Castrillo Marcel Account Manager
Eléonore Barois Marcel Project manager
Anh-Dao Lepinaux Marcel Social Media
Inès Del Fabbro
 
 Marcel Social Media
Nathalie Benchetrit Publicis Conseil Art buying
Elise Gangneux Prodigious Production director
Laurence Revol Independant Photographer
Julien Douvier Léon Paris Director
Thomas Anduze Prodigious Sound post-production

Cultural/Context information for the jury

The promise of online dating is the same everywhere: make you meet singles that are right for you. The problem: to find the right single, people tend to look for similar profiles: same social status, same personality traits, same hobbies… in the end, people are more trying to find their clone, rather than searching for their true half. Similarities can’t be the only ingredient for long lasting relationships: complementarity is key. This is why Match Group launches Affiny: a new dating service based on an exclusive personality test that guides singles to their truly compatible partner: “not just their other self, but their other half.”