2018 Print & Outdoor Craft

THE E-LESS AD

TitleTHE E-LESS AD
BrandSALTÅ KVARN
Category A02. Copywriting
Product/ServiceORGANIC FOOD COMPANY
Entrant M&C SAATCHI Stockholm, SWEDEN
Idea Creation M&C SAATCHI Stockholm, SWEDEN
Production M&C SAATCHI Stockholm, SWEDEN
Additional Company SALTå KVARN Järna, SWEDEN
Credits
Name Company Position
Nicholas Düfke M&C Saatchi Stockholm Copywriter
Carl Rapp M&C Saatchi Stockholm Art Director
Alexander Elers M&C Saatchi Stockholm Creative Director
Linda Elers M&C Saatchi Stockholm Creative Director
Klara Eide M&C Saatchi Stockholm Head of Strategy
Matilda Lindqvist M&C Saatchi Stockholm Head of Studio
Isabel Sawtelle M&C Saatchi Stockholm Final Art
Robert Nygren M&C Saatchi Stockholm Account Director
Daniel Sundin M&C Saatchi Stockholm Account Manager
Susanne Skånberg Saltå Kvarn Head of Brand and Marketing

Cultural/Context information for the jury

Saltå Kvarn is Sweden’s most sustainable food company. They produce fair, certified and organic foods, free from artificial additives – and most importantly e–numbers. To communicate this, we created a long copy ad without the most common letter in the alphabet: 'E'. It sure wasn’t easy. But then again, Saltå Kvarn never choose the easy way out when it comes to their products either.