2018 Print & Outdoor Craft

FEMINISTA. THE FIRST POLITICAL PERFUME IN THE WORLD.

TitleFEMINISTA. THE FIRST POLITICAL PERFUME IN THE WORLD.
BrandHERO´S JOURNEY TRAVEL AGENCY
Product/ServiceFEMINISTA
Category A03. Illustration
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
Credits
Name Company Position
Alexander Schill SERVICEPLAN GROUP Global Chief Creative Officer
Christian Sommer SERVICEPLAN GERMAMY Executive Creative Director
Daniela Jeschkeit SERVICEPLAN GERMANY Copywriter
Ian Guimaraes SERVICEPLAN GERMANY Art Director
Maximilian Brandl SERVICEPLAN GERMANY Account Director
Tim McDonagh Freelance Illustrator

Cultural/Context information for the jury

Because extremist views are rising worldwide, it’s time to fight for feminism. Our weapon: Feminista, the first political perfume created by Geza Schön. With every proceed it supports feminist organizations, too. This unisex fragrance is composed of contrasting ingredients such as violet, styrax, juniper berries and leather and develops its scent individually on the wearer’s skin. Similarly, the conceptions of feminism differ distinctively. The campaigns artwork translates this into a visual story and emphasizes the diversity of feminism. Its political statement differentiates depending on the viewers’ own conceptions. The more they immerse into the drawn pattern, there more they perceive of real feminism and the diversity of human equality in times of increasing radicalism.