Title Brand Product / Service Entrant Company Country Award
A01 Creation of a new Brand Identity
CORPUS IT SCHOOL IDENTITY
CORPUS IT SCHOOL / CORPUS IT SCHOOL
VOSKHOD Ekaterinburg RUSSIA
Bronze
MAKING GUT HEALTH DIGESTIBLE
THE GUT STUFF / THE GUT STUFF
JONES KNOWLES RITCHIE London UNITED KINGDOM
Bronze
NATIONAL PARKS OF UKRAINE: ENCODED IDENTITY
TERRA INCOGNITA / UKRAINIAN ADVENTURE AND ECOTOURISM ASSOCIATION
SAATCHI & SAATCHI UKRAINE Kiev UKRAINE
Short List
A02 Rebrand / Refresh of an existing Brand
FREE DEMOCRATS "MADE OF DEFEAT – A PHOTOGRAPHIC TALE."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY
Gold
SMOOOTH
KLARNA / SMOOOTH PAYMENTS
NORD DDB Stockholm SWEDEN
Short List
THE UGLY TRUTH
UGLY DRINKS / UGLY
JONES KNOWLES RITCHIE London UNITED KINGDOM
Short List
A03 Design-driven Effectiveness
THE NEWSPAPER DESIGN EDITION
SAMSUNG / SAMSUNG GALAXY S8
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Silver
B01 Posters
HITLER HASHTAG
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER / GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER
OGILVY GERMANY Frankfurt GERMANY
Gold
50 YEARS BIG MAC
MCDONALD'S SUISSE RESTAURANTS SÀRL / BIG MAC
McDONALD'S Crissier SWITZERLAND
Bronze
A PAWN CAN BEAT THE KING
4TH BLOCK / 4TH BLOCK
SAATCHI & SAATCHI UKRAINE Kiev UKRAINE
Short List
B02 Promotional Item Design
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Gold
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE
Bronze
LE BECK'S: THE LEGENDARY BEER CAN
BECK'S / BECK'S PILS
SERVICEPLAN GERMANY Munich GERMANY
Short List
MISSING POSTER CHILD
CHILD FOCUS / BELGIAN CENTER FOR MISSING CHILDREN
WUNDERMAN Antwerp BELGIUM
Short List
B04 Publications & Editorial Design
THE NEWSPAPER DESIGN EDITION
SAMSUNG / SAMSUNG GALAXY S8
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
B07 Data Visualisation
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM
Bronze
C01 Digital & Interactive Design
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM
Bronze
THE GALLERY OF EMERGING SPECIES
HASBRO / PLAY-DOH
DDB PARIS FRANCE
Bronze
D03 Spatial & Sculptural Brand Installation & Experience
THE SHORTCUT BILLBOARDS
BMW / MINI
SERVICEPLAN GERMANY Munich GERMANY
Short List
D05 Trade Stands / Exhibitions
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ / MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY
Grand Prix
E01 Food
VALAAM: THE LUMINOUS POWER
VALAAM / DAIRY PRODUCTS
DEPOT BRANDING AGENCY Moscow RUSSIA
Bronze
E02 Drinks
DEAR TEA SOCIETY
DEAR TEA SOCIETY / TEA
OPEN STUDIO STOCKHOLM SWEDEN
Silver
E05 Other Packaging
SHARE "1 FOR YOU. 1 FOR THE WORLD."
SHARE FOODS GMBH / FOOD RETAILER
HEIMAT Berlin GERMANY
Short List
F01 Consumer Products
DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED.
DOT INCORPORATION / DOT MINI
SERVICEPLAN GERMANY Munich GERMANY
Silver
F02 Environmental / Social Impact
PAINT IT BACK
SCOUTS OF CROATIA / AFFORESTATION OF CROATIA
IMAGO Zagreb CROATIA
Short List
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM / GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS
Short List
F03 Brand Communication
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE
Short List
STUA
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY
Short List
F04 Innovation & Solution
DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED.
DOT INCORPORATION / DOT MINI
SERVICEPLAN GERMANY Munich GERMANY
Bronze
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS
Short List
G02 Typography
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE / ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN
Silver
G03 Illustration
THE GALLERY OF EMERGING SPECIES
HASBRO / PLAY-DOH
DDB PARIS FRANCE
Short List
ART DIRECTORS CLUB GERMANY "FEED YOUR CREATIVITY"
ART DIRECTORS CLUB FÜR DEUTSCHLAND E.V. / ASSOCIATION OF PROFESSIONALS
HEIMAT Berlin GERMANY
Short List
G04 Sound Design
JFK UNSILENCED
THE TIMES/NEWS UK & IRELAND / NEWSPAPER
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND
Silver
THE ROOM
IKEA ITALY / E
STV DDB Milan ITALY
Short List
G06 Video / Moving Images
STREET STORY
NIKE RUSSIA / NIKE RUSSIA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
Silver
MAKING GUT HEALTH DIGESTIBLE
THE GUT STUFF / THE GUT STUFF
JONES KNOWLES RITCHIE London UNITED KINGDOM
Short List
G07 Photography / Curation of Images
WAR CORRESPONDENTS ON BREAST CANCER
SAMSUNG / TECHNOLOGY
CHEIL WORLDWIDE Madrid SPAIN
Gold
FREE DEMOCRATS "MADE OF DEFEAT – A PHOTOGRAPHIC TALE."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY
Short List
G08 Copywriting
THE GALLERY OF EMERGING SPECIES
HASBRO / PLAY-DOH
DDB PARIS FRANCE
Short List