THE LOCKDOWN

Short List
ClientABN AMRO
Category B03. Experience Design: Multi-platform
TitleTHE LOCKDOWN
Product/ServiceABN AMRO EMPLOYER BRAND
Entrant CODE D'AZUR Amsterdam, THE NETHERLANDS
Idea Creation CODE D'AZUR Amsterdam, THE NETHERLANDS
Production CODE D'AZUR Amsterdam, THE NETHERLANDS
Production 2 WENNEKER.TV Amsterdam, THE NETHERLANDS
Production 3 STUDIO 05 Amstelveen, THE NETHERLANDS
Credits
Name Company Position
CODE D'AZUR CODE D'AZUR Digital Creative Agency

Describe the creative idea

Digital and IT professionals don’t naturally consider the financial industry as a potential employer. Without realizing it, they share interests with ABN AMRO bank. 'Tech savvy' people like games and challenges. They like to challenge themselves and like to test their skills. Using these two insights we built a bridge between the world of the IT professionals and ABN AMRO. Challenge to prevent a global financial catastrophe The Lockdown is a game that takes place in 2028. Cryptocurrency is now the only valid currency, but due to a hack by a notorious cyber criminal, millions of people are under threat of losing access to their wallet. To save the world from a financial catastrophe, players are challenged to solve problems within themes such as information security and blockchain. Through several steps, the players help Interpol find out where the hacker is located.

Describe the execution

A world class mobile AR game The Lockdown is the first-ever mobile AR escape room in the world for iOS and Android. In the game, Augmented Reality technology is used, making any room an escape room. Relevant content, realistic themes For the production of the storyline and the puzzle mechanism, we closely collaborated with experts at ABN AMRO and with Sherlocked (architects behind some of the best escape rooms in the world). Together with them 18 challenges were developed. These reflect the challenges and workflows that digital and IT professionals will experience at the bank working on themes as blockchain, infosecurity, artificial intelligence and cryptocurrency. Blackout during the TNW Conference The Lockdown was launched at the technology focused TNW Conference in the style of the game. During an announcement by founder Boris Veldhuijzen van Zanten, there was a blackout and the hacker presented himself to the audience via large screens.