| Title | IN CASO DI MAG |
| Brand | COLMAR |
| Product/Service | SPORTSWEAR |
| Category |
A06. Overall Aesthetic Design |
|
Entrant
|
COLMAR Monza, ITALY
|
|
Idea Creation
|
ALKEMY Milan, ITALY
|
|
Production
|
ALKEMY Milan, ITALY
|
|
Production 2
|
SDM INTERACTIVE PASSION Milan, ITALY
|
Credits
| Giorgio Cignoni |
Alkemy digital_enabler |
Executive Creative Director |
| Federico Ghiso |
Alkemy digital_enabler |
Executive Creative Director |
| Nicola Gotti |
Alkemy digital_enabler |
Creative Director |
| Jan Mattassi |
Alkemy digital_enabler |
Creative Supervisor |
| Marco Tironi |
Alkemy digital_enabler |
Creative Supervisor |
| Demetrio Chirico |
Alkemy digital_enabler |
Copywriter |
| Mauro Breda |
Alkemy digital_enabler |
Art director |
| Valentina Gorla |
Alkemy digital_enabler |
Account Manager |
| Arianna Cazzaniga |
Alkemy digital_enabler |
Account Manager |
| Mattia Rinaudo |
Alkemy digital_enabler |
Web designer |
| Angelo Sanvito |
Alkemy digital_enabler |
Web Designer |
| André Milandri Bussetti |
Alkemy digital_enabler |
Web Designer |
| Alessandra Castellazzi |
Alkemy digital_enabler |
Content Specialist |
| Silvia Galbiati |
Alkemy digital_enabler |
Content Specialist |
| Alessio Fiorilli |
SDM Interactive Passion |
Developer |
Describe the creative idea
In Caso di Mag is a guide to the most important mountain resorts and historic spots of the brand. Places that made skiing iconic.
Describe the execution
Colmar is a sports and lifestyle clothing brand with skiing at its core.
To strengthen the relevance of the brand online, we produced a unique, eclectic digital content project to inform, entertain and natively present each new product.
In Caso di Mag leverages the history payoff of the brand "In caso di neve" (in case of snow). To optimize production, the content structure is fixed while the layout design has an always different art direction.
Elements of each page are:
-An interactive above the fold section, scroll-activated
-Editorial about the area
-Animated photogallery with unique interface
-Chat with a local ski champion
-A lifestyle contribution by instagrammer
-A native interactive product placement
Aesthetic relevance and innovative interactions drove the whole project.
Each issue was launched from Colmar's social media channels: Instagram, Twitter and Facebook.
The magazine can be read in Italian, English, French, German.