| Title | COLMAR A.G.E. |
| Brand | COLMAR |
| Product/Service | CAPSULE COLLECTION |
| Category |
A01. UI |
|
Entrant
|
ALKEMY Milan, ITALY
|
|
Idea Creation
|
ALKEMY Milan, ITALY
|
|
Production
|
ALKEMY Milan, ITALY
|
Credits
| Nicola Gotti |
Alkemy digital_enabler |
Creative Director |
| Fabio Montalbetti |
Alkemy digital_enabler |
Crative Supervisor |
| Mattia Rinaudo |
Alkemy digital_enabler |
Designer |
| Alessandro Rigobello |
Alkemy digital_enabler |
Developer |
| Stella Succi |
Alkemy digital_enabler |
Content Specialist |
| Alessandra Castellazzi |
Alkemy digital_enabler |
Content Specialist |
| Valentina Gorla |
Alkemy digital_enabler |
Account Supervisor |
| Arianna Cazzaniga |
Alkemy digital_enabler |
Account Manager |
| Vincenzo Romeo |
Alkemy digital_enabler |
Senior Project Manager |
Describe the creative idea
Colmar, an Italian historic fashion brand within the ski and mountain lifestyle world, has created a super contemporary department dedicated to product innovation and experimentation: Colmar A.G.E.
The website age.colmar.it links heritage and futuristic elements making the digital do what a digital channel can’t by definition do: be analogic. The project is relevant for Colmar because it helps the brand communicate the concept of the collection through the feel of real materials.
The target is transversal to all ages, yet strictly linked to the fashion sector: fashion addicted, music stars, stylists, actors and influencers.
Describe the execution
• Design elements and their integration
The website is handmade with the different pieces of the Colmar A.G.E. atelier.
• Materials, style elements, design choices
The video of the collection, shot in 16mm, has become the homepage's hero content.
The stylist’s notes on his biography have become real handmade revisions, to be seen in the “Curator” section. The shots of the collection, realized on a 120mm film, have been scanned in order to become the visual for the presentation of the collection.
The pictures of Colmar’s historic archive have become the storytelling of the A.G.E. project.
• Approach
We have recreated the Colmar A.G.E. atelier online, merging heritage (the laboratory material) and futuristic elements (digital interactions).