HEMFRID – FROG LEAPING THE AUTOMATED HOME

TitleHEMFRID – FROG LEAPING THE AUTOMATED HOME
BrandHEMFRID
Product/ServiceHEMFRID'S ENTIRE CUSTOMER– AND EMPLOYEE EXPERIENCE
Category A01. UI
Entrant BBH STOCKHOLM, SWEDEN
Idea Creation BBH STOCKHOLM, SWEDEN
Production BBH STOCKHOLM, SWEDEN
Additional Company OMBORI GROUP Stockholm, SWEDEN
Additional Company 2 INTEGRATIONSBOLAGET Örebro, SWEDEN
Credits
Name Company Position
BBH Stockholm Monte Rosa AB All of us

Describe the creative idea

Switch off the lights and order a pizza. Two simple voice commands. Vacuum clean the entire house. One tap. Start the car and back it up on the yard. Two taps. Only the beginning. Booking cleaning service. Didn’t change much since the last century. Booking, handover keys, receiving, paying, giving feedback are tasks so tedious and time-consuming, customers churn thinking to perform the cleaning themselves is easier. Long live the cleaning industry. Long live Hemfrid. Swedish market leader on domestic household services introduced a brand new way for 10.000 customers to place bookings, giving instructions and paying in incredibly easy ways. As well as digitalising how 1000s of employees manage schedules, receives instructions and communicates with clients and managers. Book cleaning. One tap Fix that step. Another one. Pay, hand over and receive keys. No action needed. Hemfrid is now supplying you with homes that take care of themselves.

Describe the execution

Market leader Hemfrid set out on an ambitious digitalisation journey to reinvent its entire customer– and employee experience. “Our goal is to have the leading digital position in the industry and offer the best digital domestic services. This is an important milestone in our digital transformation" says Maria Andersson, CEO of Hemfrid.