THE EXTRA ORDINARY ORCHESTRA

TitleTHE EXTRA ORDINARY ORCHESTRA
BrandALESSI
Product/ServiceORIGINAL SOUNDTRACK
Category A05. Music / Sound Design
Entrant CHIARA LUZZANA Milan, ITALY
Idea Creation CHIARA LUZZANA Milan, ITALY
Credits
Name Company Position
Chiara Luzzana CHIARA LUZZANA - SOUND AGENCY Art Director
Chiara Luzzana CHIARA LUZZANA - SOUND AGENCY Sound Designer
Chiara Luzzana CHIARA LUZZANA - SOUND AGENCY Composer
Matteo Urbinati CHIARA LUZZANA - SOUND AGENCY Videomaker
Michele Vairo CHIARA LUZZANA - SOUND AGENCY Director Of Photography
Ginevra De Nittis CHIARA LUZZANA - SOUND AGENCY Production Assistant
Chiara Luzzana CHIARA LUZZANA - SOUND AGENCY Video Editing
Chiara Luzzana CHIARA LUZZANA - SOUND AGENCY Audio Engineer

Describe the creative idea

There's music in everything. All that surrounds us produces music. We are used to touch the design object. But the real soul is what we don't see. For that reason I created a real Orchestra, composed by the new Alessi's "Extra Ordinary Metal" Collection, to express the "voice" of their products. For each object, a sound was recorded, following the pattern of the product itself, based on The Golden Ratio. To reflect the needs of Alessi’s Collection to reveal the proportional elegance of Nature, I’ve composed this Soundtrack through the Fibonacci Sequence. The rhythms and the melodies of the Soundtrack, follow this mathematical sequence, transforming into music the geometric harmony of the object designed by Alessi. In addition, to reveal the Collection, I create a Video Performance, to play in real time "The Extra Ordinary Orchestra".

Describe the execution

I reflected on about the composition of the Soundtrack, starting from 2 key concepts: the first is the nature of the material: it's a brass. It is very malleable strong, but mostly it has incredible acoustic properties! The second key concept is the decoration’s pattern. Being based on The Golden Ratio is progressive and produces a higher number of harmonics and vibrations. Speaking about The Golden Ratio it’s very easy to bump into the Fibonacci Sequence. To reflect the needs of Alessi’s Collection to reveal the proportional elegance of Nature, I’ve composed this Soundtrack through the Fibonacci Sequence. Obtaining for each number, a musical frequency and rhythm. In addition, the jewellery manufacturing technique which inspired the Alessi's Collection, is called “the granulation”, whereby a surface is covered by small spherules also granules. The astonishing thing is that in music we got the same relationship with the granular synthesis technique. So I started my research, to provide for the manufacturing technique, the same relationship with music. I ended up sampling microsound of each object as if they were granules. For each object, the sound was recorded in 4 different ways, with 4 different microphones, in order to achieve the same complex and refined result, through sound. The sound you will hear is pure, without manipulation and post-production. it is the real sound produced by the objects themselves. It is the real "voice" of what is born without any.