STORIES FROM THE OTHER SIDE OF THE WORLD
| Title | STORIES FROM THE OTHER SIDE OF THE WORLD |
| Brand | CARE |
| Product/Service | NGO |
| Category |
C01. Editorial |
|
Entrant
|
CLM BBDO Paris, FRANCE
|
|
Idea Creation
|
CLM BBDO Paris, FRANCE
|
|
PR
|
CLM BBDO Paris, FRANCE
|
|
Production
|
CLM BBDO Paris, FRANCE
|
|
Production 2
|
GANG FILMS Paris, FRANCE
|
Credits
| MATTHIEU ELKAIM |
BBDO PARIS |
CHIEF CREATIVE OFFICER |
| THÉOPHILE ROBAGLIA |
CLM BBDO |
ARTISTIC DIRECTOR |
| JOSEPH ROZIER |
CLM BBDO |
COPYWRITER |
| VALÉRIE ACCARY |
BBDO PARIS |
PRESIDENT |
| CHARLOTTE MONTRICHARD |
CLM BBDO |
ACCOUNT DIRECTOR |
| MANON DEBUS PESQUET |
CLM BBDO |
PROJECT MANAGER |
| PIERRE ENGELIBERT |
PROXIMITY BBDO |
HEAD OF SOCIAL MEDIA |
| ELEONORE BERTHIER MILOT |
PROXIMITY BBDO |
SOCIAL MEDIA & INFLUENCE STRATEGIST |
| AURIANE DESPLANCHES |
CLM BBDO |
SOCIAL INFLUENCE & E-RP |
| JEREMY COMMUNIER |
CLM BBDO |
SOCIAL MEDIA MANAGER |
| LAUREN WEBER |
BBDO PARIS |
COMMUNICATION DIRECTOR |
| JULIEN SANSON |
BBDO PARIS |
HEAD OF PRODUCTION |
| MARTINE FEREY |
BBDO PARIS |
POST PRODUCER DIRECTOR |
| MORGANE BOHN |
BBDO PARIS |
TV PRODUCER |
| PIERRE DESHAYES |
CLM BBDO |
EDITOR |
| AARON CHERVENAK |
GANG LIFE |
DIRECTOR |
| DIMITRI GRIMBLAT |
GANG LIFE |
DIRECTOR & PRODUCER |
| GUILLAUME BOULTE |
GANG LIFE |
Production Manager |
| ARIELLE DE ROTHSCHILD |
CARE FRANCE |
PRESIDENT |
| PHILIPPE LEVEQUE |
CARE FRANCE |
MANAGING DIRECTOR |
| EMANUELA CROCE |
CARE FRANCE |
MARKETING & COMMUNICATION DIRECTOR |
| LAURY-ANNE BELLESSA |
CARE FRANCE |
COMMUNICATION MANAGER |
Describe the creative idea
Each day, more than 300 million people share their stories on Instagram. But even though we all have a story to share, some of them deserve to be supported. Care France wanted to support women hit by extreme poverty, by putting them into the spotlight and raising awareness among French people. They created a unique experience: “Stories from the other side of the world”. The daily stories of 7 women, 7 lives far away from ours, published over a period of 7 days on @care_france. And above all, 7 stories that we never usually see on our Instagram feeds.
Describe the execution
In order to best portray their reality, but also to respect the Instagram codes, two documentary filmmakers went over to meet each woman in person and help them record their everyday lives with smartphones. Just like any other Instagrammer would do in France. The stories were published on Care France’s Instagram account from the 6th to the 12th November 2018 and shared by more than 130 female influencers, who’d accepted to donate their day’s Story.