TIM - THE HISTORY OF CONNECTION

TitleTIM - THE HISTORY OF CONNECTION
BrandTIM
Product/ServiceTIM ARCHIVE
Category A06. Overall Aesthetic Design
Entrant HAVAS MILAN, ITALY
Idea Creation HAVAS MILAN, ITALY
Production MONOGRID Florence, ITALY
Credits
Name Company Position
Giovanni Porro Havas Milan CCO
Tommaso Mezzavilla Havas Milan Executive Digital Creative Director
Maurizio Arosio Havas Milan Head of Digital
Alessandro Musciolà Havas Milan Project & Innovation Manager
Claudia Brambilla Havas Milan Digital Designer
Alberto Mora Havas Milan Copywriter
Andrea Pedrina Havas Milan Head of UX
Emanuele Mei Havas Milan Head of Digital Production
Arnaud Leroux Havas Milan Back-end Developer
Alessia Boeri Havas Milan Front-end Developer
Monogrid Monogrid Digital Production
Rosita Rafanelli Havas Milan Account
Marco Zangirolami Marco Zangirolami Sound Designer
Luca Josi TIM S.p.a. Client Creative Director
Daniele Cerrato TIM S.p.a. Head of TIM Historical Archive
Federico Ascari TIM S.p.a. Digital Experience Project Manager

Describe the creative idea

Thanks to the achievements reached by mankind, the way we communicate has evolved tremendously fast, to the point that today's young people can't even recognize most of the classic devices we grew up with. To preserve this precious knowledge for our future generations, TIM, the first telecommunication company in Italy, decided to open its historical archive to the public and transform it into a digital journey. "The History of Connection" is an immersive interactive experience for desktop and mobile. A spectacular timeline that lets everyone explore all the technological achievements behind the evolution of telecommunications. The core idea is to explore this peculiar timeline from a breathtaking point of view, the inside of the only element in common between all these technologies: the cable. At the beginning of each chapter, thanks to a real-time physics simulation, the users are invited to interact with a specific technology representing each age.

Describe the execution

"The History of Connection" is a website showcasing the technological achievements in the history of telecommunications in a never-before-seen interactive experience. Users can navigate this unique timeline from a breathtaking point of view, the inside of a cable. The navigation in first person view ensures an immersive experience. The UI and UX elements are designed to guarantee the best experience on every device. While seeing the design of the cable evolve age after age, people can find hotspots with historical documents: pictures, devices, interviews and curiosities collected by TIM over the years. "The History of Connection" is split in different chapters. At the beginning of each, users are invited to interact with an iconic device, representing that time period. We created a digital illustration of the most important telecommunication devices, with the support of 3D scanning, a unique crafting and the most innovative WebGL technologies. These devices have been illustrated in a modern, original and captivating style. We designed a 3D navigation, that allows users to view more details about each device while they navigate around it. In this way the users can try putting a coin in a public phone, connecting a call with an old switchboard, aligning an optical fiber, and so on.