FREE DEMOCRATS "MOVING PARLIAMENT. THE HUMAN FUELED BRAND DESIGN."

TitleFREE DEMOCRATS "MOVING PARLIAMENT. THE HUMAN FUELED BRAND DESIGN."
BrandFREE DEMOCRATS
Product/ServicePOLITICAL PARTY
Category D03. Data Visualisation
Entrant HEIMAT Berlin, GERMANY
Idea Creation HEIMAT Berlin, GERMANY
Production FIELD London, UNITED KINGDOM
Credits
Name Company Position
Matthias Storath HEIMAT, Berlin Chief Creative Officer
Guido Heffels HEIMAT, Berlin Chief Creative Officer
Tom Hauser HEIMAT, Berlin Creative Director
Felix Steiner HEIMAT, Berlin Art Director
Felix Brockmeyer HEIMAT, Berlin Copywriter
Sebastian Stumpf HEIMAT, Berlin Copywriter
Elisabeth Treichel HEIMAT, Berlin Account Manager
Olga Söderlund HEIMAT, Berlin Account Manager
Nina Waiser HEIMAT, Berlin Account Manager
Andreas Mengele HEIMAT, Berlin Strategy
Martin Glöckner HEIMAT, Berlin Graphic
Maria Botsch HEIMAT, Berlin Graphic
Juliane Lang HEIMAT, Berlin Graphic
Patricia Wirth HEIMAT, Berlin Graphic
Charlotte Kühn HEIMAT, Berlin Agency Producer
Meike Kornrumpf HEIMAT, Berlin Agency Producer
Marco Thau HEIMAT, Berlin Editor
Jan Lagowski HEIMAT, Berlin Editor
Marcel Neumann Mokoh Music Music Producer
Stephan Moritz Mokoh Music Music Producer
Jonas Otto Field.io Digital Artist

Describe the creative idea

The idea consists of a swarm of 80 forms, each one standing for a Free Democratic Member of the parliament, charged by their activities. An algorithm tracks every idea that’s published online. Whenever new content is released, the swarm gets faster. A tool allows party members to design their individual stationery, business cards, brochures, posters, light installations and info booths. Each, a unique snapshot of the swarm.

Describe the execution

The rollout of the CI started in May 2018. Simultaneously the idea became visible on social media, in out-of-home media, in print media, at events and in the office of the Free Democrats. Ever since the CI is implemented and part of the daily political work.