A TOUCH OF HISTORY

TitleA TOUCH OF HISTORY
BrandSAMSUNG
Product/ServiceEDUCATIONAL APP
Category B01. UX & Journey Design
Entrant JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Idea Creation JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Production JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Credits
Name Company Position
Ennio Cadau Jung von Matt/Limmat Texter
Michelle Danilschenko Jung von Matt/Limmat Senior Art Director Digital
Cansu Sezer Jung von MAtt/Limmat Art Director Digital
Manuela Tappe Jung von Matt/Limmat Art Director Digital
Emmanuel Denier Jung von Matt/Limmat Screendesigner
Hanja Heuss Jung von Matt/Limmat Creative Director Digital
Wolfgang Bark Jung von Matt/Limmat Creative Director
Dennis Lück Jung von Matt/Limmat Chief Creative Officer

Describe the creative idea

The app «A touch of history» turns your smartphone into the interface of historical figures. You’ll be able to swipe and interact through the imagined phones of Mexican painter Frida Kahlo, German scientist Albert Ein-stein, Italian discoverer Marco Polo or Swiss Industrialist Alfred Escher and therefore discover their history.

Describe the execution

Within the app, you can dive into the smartphone of four characters: Albert Einstein, Frida Kahlo, Marco Polo and Alfred Escher. You can admire pictures in the gallery, read how they interact with friends and colleagues in their chats and social media profiles, listen to their playlists. The valuable effect comes in with the gamifica-tion. To unlock more content, every player needs to answer security questions about the character. The an-swers to the questions are spread throughout the smartphone. Through this treasure hunt, users start to learn about history in a much broader sense and in an innovative and playful way. The app was developed in col-laboration with the University of teacher education in Zug, Switzerland and it’s entertaining content is com-pletely based extensive historical data.