Demo Film

Presentation Image

Title	FOOTBALLPEN
Brand	RADIO.DE GMBH
Product/Service	RADIO PLATFORM RADIO.NET
Category	E02. Innovative Use of Technology
Entrant	HAVAS GERMANY, GERMANY
Idea Creation	HAVAS GERMANY, GERMANY
Production	NHB Düsseldorf, GERMANY
Production 2	NHB Düsseldorf, GERMANY

Name	Company	Position
Eric Schoeffler	Havas Germany	Chief Creative Officer
Darren Richardson	Havas Düsseldorf	Chief Creative Officer
Tobias von Aesch	Havas Düsseldorf	Creative Director
Ramon Scheffer	Havas Düsseldorf	Creative Director
Rodrigo Stroisch	Havas Düsseldorf	Senior Art Director
Monika Pfeiffer	Havas Düsseldorf	Management Supervisor
Detlef Stuhldreier	Havas Düsseldorf	Head of Print Production
Sabine Schmalenbach	nhb studios Düsseldorf	Senior Producer
Aleksander Rynkowski	nhb ton	Sound Engineer & Music Composer
Markus Fink	nhb ton	Sound Engineer & Sound Designer
Verena Beck	nhb ton	Senior Audio Producer
Fabian Gustus	nhb studios Düsseldorf	Editor
Timo Wilke	nhb studios Düsseldorf	Motion Graphics Art
Johannes Müller	nhb studios Düsseldorf	vfx Supervisor
Jannes Wegner	nhb ton	Apprentice

Describe the creative idea

The creative idea is based on the insight, that it’s a natural behaviour to chew on the end of a pen when people are focussed. We took this insight and combined it with the technology of bone conduction. The result is an undercover radio device inside a regular ballpen that can be connected to mobile phones via bluetooth and allows people to enjoy a live radio broadcast without anybody else noticing. That way, people can sit in meetings and at the same time listen to one of the many live sports broadcasters on radio.net.

Describe the execution

The idea is part of the world cup 2018 initiative by radio.net to raise awareness for the many live sport broadcasters in their library. 10 pens were given out to participants in a social media action to promote the radio.net app. The app is already available in the app store and is with over 30.000 radio stations worldwide one of the biggest online radio hubs on the market.