FOOTBALLPEN

Bronze Eurobest

Demo Film

Presentation Image

ClientRADIO.DE GMBH
Category E02. Innovative Use of Technology
TitleFOOTBALLPEN
Product/ServiceRADIO PLATFORM RADIO.NET
Entrant HAVAS GERMANY, GERMANY
Idea Creation HAVAS GERMANY, GERMANY
Production NHB Düsseldorf, GERMANY
Production 2 NHB Düsseldorf, GERMANY
Credits
Name Company Position
Eric Schoeffler Havas Germany Chief Creative Officer
Darren Richardson Havas Düsseldorf Chief Creative Officer
Tobias von Aesch Havas Düsseldorf Creative Director
Ramon Scheffer Havas Düsseldorf Creative Director
Rodrigo Stroisch Havas Düsseldorf Senior Art Director
Monika Pfeiffer Havas Düsseldorf Management Supervisor
Detlef Stuhldreier Havas Düsseldorf Head of Print Production
Sabine Schmalenbach nhb studios Düsseldorf Senior Producer
Aleksander Rynkowski nhb ton Sound Engineer & Music Composer
Markus Fink nhb ton Sound Engineer & Sound Designer
Verena Beck nhb ton Senior Audio Producer
Fabian Gustus nhb studios Düsseldorf Editor
Timo Wilke nhb studios Düsseldorf Motion Graphics Art
Johannes Müller nhb studios Düsseldorf vfx Supervisor
Jannes Wegner nhb ton Apprentice

Describe the creative idea

The creative idea is based on the insight, that it’s a natural behaviour to chew on the end of a pen when people are focussed. We took this insight and combined it with the technology of bone conduction. The result is an undercover radio device inside a regular ballpen that can be connected to mobile phones via bluetooth and allows people to enjoy a live radio broadcast without anybody else noticing. That way, people can sit in meetings and at the same time listen to one of the many live sports broadcasters on radio.net.

Describe the execution

The idea is part of the world cup 2018 initiative by radio.net to raise awareness for the many live sport broadcasters in their library. 10 pens were given out to participants in a social media action to promote the radio.net app. The app is already available in the app store and is with over 30.000 radio stations worldwide one of the biggest online radio hubs on the market.