CUSTOMER FOR 100 YEARS

TitleCUSTOMER FOR 100 YEARS
BrandSWISS LIFE
Product/ServiceLIFE INSURANCE
Category B05. Use of Print / Outdoor
Entrant RUF LANZ Zürich, SWITZERLAND
Idea Creation RUF LANZ Zürich, SWITZERLAND
Media Placement ZIPMEDIA Zürich, SWITZERLAND
Credits
Name Company Position
Markus Ruf Ruf Lanz, Zurich Creative Direction
Danielle Lanz Ruf Lanz, Zurich Creative Direction
Markus Ruf Ruf Lanz, Zurich Copywriter
Isabelle Hauser Ruf Lanz, Zurich Art Direction
Ursula Jaag Ruf Lanz, Zurich Account Executive
Caroline Nünlist ZipMedia, Zurich Media

Background

Swiss Life is the oldest life insurance group in Switzerland (since 1857). The company accompanies its customers throughout a lifetime. The intention was to bring this to mind in our fast-paced age. Solution: We sought out the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years. We congratulated on his 101st birthday in a special way.

Describe the creative idea

Hans Knecht’s favorite newspaper is the renowned “Neue Zürcher Zeitung”. For Hans Knecht’s 101st birthday we arranged for the entire edition of the newspaper to appear with the title page from the day of his birth: June 7, 1917. With a corresponding explanation inside.

List the results

1. A moving birthday celebration for Hans Knecht. 2. A newspaper that caught the eye of 239’000 readers. 3. 239,000 readers who now know: Swiss Life has served satisfied customers for over 100 years.