Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
C02 Use of Mobile
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
DESIGN DELIVERED
WOLT / WOLT APP
KALLAN & CO Helsinki FINLAND KALLAN & CO
Helsinki
FINLAND
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
CANAL+ LIVE MOBILE OM - PSG
CANAL+ / SUBSCRITPTION
MOBEXT Paris FRANCE MOBEXT
Paris
FRANCE
FIRST COME, FIRST SERVE
FOLKOPERAN / OPERA
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
READ PROOF
FOKUS MAGAZINE / SERIOUS READING MAGAZINE
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
C03 Use of Social Platforms
WHATEVER MAKES YOU PINK
LASTMINUTE.COM / TRAVEL
LASTMINUTE.COM Chiasso SWITZERLAND PUBLICIS LONDON
UNITED KINGDOM
THE RIPPLE EFFECT GENERATOR
DNB / B2B
POL Oslo NORWAY POL
Oslo
NORWAY
THIRSTY TAGS
GEORGIAN WATER AND POWER / WATER SUPPLIER
REDBERRY Tbilisi GEORGIA REDBERRY
Tbilisi
GEORGIA
ONE HEART, TWO TEAMS
ODDSET - SVENSKA SPEL / REVERSIBLE SWEDEN-IRAN FOOTBALL SHIRT
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS
Stockholm
SWEDEN
PRICELESS LEAGUE
MASTERCARD / PRICELESS LEAGUE
MASTERCARD Moscow RUSSIA MOSAIC
Moscow
RUSSIA
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
IRRESISTIBLY POINTLESS TRUEVIEW ADS
IKEA SWEDEN / IKEA FUTURNITURE
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
UNMASKING A RACIST AGENDA
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
Short List
VLOGGERS' SWAP
TELEKOM / UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT
Bucharest
ROMANIA
SUSTAIN
HUAWEI / P20
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM
Short List
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
Short List
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
Short List
KFC TV SHOPPING
KFC RUSSIA / KFC CHICKEN BASKET
RODNYA CREATIVE PR STUDIO Moscow RUSSIA RODNYA CREATIVE PR STUDIO
Moscow
AILOVE
Moscow
RUSSIA
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
THE STRELLSON LIKE SHOP
STRELLSON / STRELLSON LIKE SHOP
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
WELCOME LISTENERS
HIFI KLUBBEN / HIFI KLUBBEN
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
C04 Real-time Response
OBAMA'S USED CHAIR
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
IKEA REACTIVE
IKEA / FURNITURE
IKEA Almhult SWEDEN ACNE
Stockholm
SWEDEN
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
UNMASKING A RACIST AGENDA
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
C05 Co-creation & User Generated Content
FANTA SNAPOSTER
COCA-COLA GMBH / FANTA
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
SCHOLZ & VOLKMER
Berlin
GERMANY
THE RIPPLE EFFECT GENERATOR
DNB / B2B
POL Oslo NORWAY POL
Oslo
NORWAY
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
ROAR-O-MATIC
VG / SPONSORSHIP
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
FIGHTING CANCER
CANCER@WORK / CANCER@WORK
CANCER@WORK Antony FRANCE FAMOUSGREY PARIS
FRANCE
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
Short List
SCOUT VIEW
THE GUIDES AND SCOUTS OF SWEDEN / THE GUIDES AND SCOUTS OF SWEDEN - YOUTH AND PEACE ORGANISATION
GARBERGS Stockholm SWEDEN GARBERGS
Stockholm
SWEDEN
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY McCANN MILAN
ITALY
Short List
PRICELESS FINLAND
MASTERCARD / PAYMENT SOLUTIONS
McCANN STOCKHOLM SWEDEN McCANN STOCKHOLM
SWEDEN
D01 Data Strategy
THE BIOGRAPHY OF TOMORROW
GOOGLE CLOUD FRANCE / GOOGLE CLOUD SERVICES
HEREZIE GROUP Paris FRANCE HEREZIE GROUP
Paris
FRANCE
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY BBDO
Berlin
GERMANY
DRIVEN BY DATA
MINI / TEST DRIVES
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM
SECRET SANTA: HOW SMALL BUSINESS WON WINTER HOLIDAYS
BANK OF GEORGIA / BANK
REDBERRY Tbilisi GEORGIA REDBERRY
Tbilisi
J. WALTER THOMPSON METRO
Tbilisi
GEORGIA
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY McCANN MILAN
ITALY
Short List
D03 Use of Real-time Data
SAY IT WITH SKY
SKY GERMANY / SKY
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
FREE DEMOCRATS "MOVING PARLIAMENT. THE HUMAN FUELED BRAND DESIGN."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
TOXIC TOBY CLEAN AIR BEAR
BREEZOMETER / BREEZOMETER
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
E01 Acquisition & Retention
DARE TO SPONSOR
SPECIAL OLYMPICS BELGIUM / INTEGRATED SPORTS & PLAY UNIFIED
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Silver
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
THE PRE-SALE ONLY FOR GRANDPARENTS
NORDSÜD PUBLISHING HOUSE / GRAUBÜNDEN TOURISM / CHILDREN BOOK
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND