Title	FREE DEMOCRATS "DARK DIARIES"
Brand	TBC
Product/Service	TBC
Category	A01. Creative Effectiveness
Entrant	HEIMAT Berlin, GERMANY
Idea Creation	HEIMAT Berlin, GERMANY
Production	HEIMAT Berlin, GERMANY

Name	Company	Position
Matthias Storath	HEIMAT, Berlin	Chief Creative Officer
Guido Heffels	HEIMAT, Berlin	Chief Creative Officer
Andreas Mengele	HEIMAT, Berlin	Chief Strategy Officer
Felix Steiner	HEIMAT, Berlin	Art Director
Martin Glöckner	HEIMAT, Berlin	Art Director
Tim Krieger	HEIMAT, Berlin	Art Director
Bogdan Rackow	HEIMAT, Berlin	Art Director (Junior)
Karolin Saak	HEIMAT, Berlin	Account Manager
Elisabeth Treichel	HEIMAT, Berlin	Account Manager
Olga Söderlund	HEIMAT, Berlin	Account Manager
Kerstin Kraus	HEIMAT, Berlin	Creative Services
Sven Goldbach	HEIMAT, Berlin	Social Media Manager
Alex Thumwood	HEIMAT, Berlin	Concept
Daniel Rosenthal	Daniel Rosenthal	Photography
Chris Gerlach	HEIMAT, Berlin	Final Artwork
Lisa Teichmann	HEIMAT, Berlin	Final Artwork
Björn Schubert	HEIMAT, Berlin	Print Production
Charlotte Kühn	HEIMAT, Berlin	Agency Producer
Jonas Schubert	HEIMAT, Berlin	Editor
Jonas Harmsen	HEIMAT, Berlin	Editor
Berkan Ustalar	HEIMAT, Berlin	Social Media Manager
Marcel Neumann	Mokoh Music	Composer
Stephan Moritz	Mokoh Music	Composer

Please provide a 500 word summary of your entry below.

2017 is a year, where major parts of the German public lost trust in politics. In times of fake news and a new age of populism, nobody knows what’s real in politics anymore. The Free Democrats wanted to change that. "The Dark Diaries“ is a 14.000 piece documentary by the renowned war and crisis photographer Daniel Rosenthal, giving a brutally honest insight into the Liberal Democrats' campaign. Even in their darkest moments, unfiltered with all flaws. A story about fail, fights, arguments, attacks, hope and hate-posts from the radical right wing. We published the documentary accross all channels. Starting with social media, posters, a multimedia Instagram reportage and an 85 second film. And then „The Dark Diaries“ became more than a documentation and sparked a discussion about politics and authenticity. The Social Media campaign generated more than 125million impressions with more interactions than all of the other parties as a whole. The viral success of the campaign lead to Christian Lindner beeing the most-googled politician and highlights the outstanding success. Thereby, the “Dark Diaries” became more than a documentation an sparked a discussion about politics and authenticity. In the end the small party reached a historic result and proved that the truth still can pay off.