Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Creative Effectiveness
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION / SWEDEN
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
FREE DEMOCRATS "DARK DIARIES"
TBC / TBC
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
GIVE THE RAINBOW
SKITTLES, MARS / SKITTLES
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
Grand Prix
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Short List
TIMELESS
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
BUSTER THE BOXER
JOHN LEWIS / CHRISTMAS GIFTING
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
Creative Effectiveness
NO MORE EXCUSES
HEINEKEN / HEINEKEN
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
POKE
London
PUBLICIS LONDON
ITALY
UNITED KINGDOM
Creative Effectiveness
A02 Creative Effectiveness for Good
THE HUMAN BILLBOARD
LE CRAN / ANTI RACISM CAMPAIGN
LEO BURNETT FRANCE Paris FRANCE LEO BURNETT FRANCE
Paris
FRANCE
Short List