Eurobest 2022

2018 Entertainment

Title Brand Product / Service	Entrant Company	Location	Idea Creation Company	Location	Production Company	Location	Award
A09 Excellence in Audience Engagement or Distribution Strategy for Branded Content
AMAZON - CLAIRE, AMAZON ECHO AMAZON / AMAZON ECHO	FF PARIS	FRANCE	FF PARIS	FRANCE	FF PARIS Paris LA PAC Paris EDITORS Paris THE	FRANCE
BIHOR COUTURE BEAU MONDE / PUBLISHING	McCANN BUCHAREST	ROMANIA	McCANN BUCHAREST	ROMANIA			Short List
KETNET SUBS VRT / KETNET JUNIOR	FAMOUSGREY BRUSSELS	BELGIUM	FAMOUSGREY BRUSSELS	BELGIUM	FAMOUSGREY BRUSSELS Brussels CZAR	BELGIUM
B01 Talent: Film, Series & Audio
THE WHOPPER DOG BURGER KING DEUTSCHLAND GMBH / BURGER KING	GRABARZ & PARTNER Hamburg	GERMANY	GRABARZ & PARTNER Hamburg	GERMANY	HESSE STUDIOS Berlin BIGFISH FILMPRODUKTION Berlin	GERMANY
EVERYBODY LOVES CRABS VICIUNAI GROUP / VICI	VOSKHOD Ekaterinburg	RUSSIA	VOSKHOD Ekaterinburg	RUSSIA
LUFTHANSA "#LIFECHANGINGPLACES" DEUTSCHE LUFTHANSA AG / LIFE CHANGING PLACES	KOLLE REBBE \| ACCENTURE INTERACTIVE Hamburg	GERMANY	KOLLE REBBE \| ACCENTURE INTERACTIVE Hamburg DDB GERMANY HAMBURG Frankfurt NEULANDHERZER Hamburg TERRITORY	GERMANY	NEULANDHERZER Frankfurt	GERMANY
B02 Talent: Live Experience
BLACKOUT TRACK ASICS / GEL-KAYANO 25 RUNNING SHOE	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM	UNIT9 London	UNITED KINGDOM
B03 Talent: Digital & Social
#LIFEINHEL FINAVIA / HELSINKI AIRPORT	TBWA\HELSINKI	FINLAND	TBWA\HELSINKI	FINLAND	KLOK HELSINKI Helsinki	FINLAND
THE ORIGINALS SESSIONS ADIDAS / ADIDAS P.O.D.	IRIS AMSTERDAM	THE NETHERLANDS	IRIS AMSTERDAM	THE NETHERLANDS
WELCOME LISTENERS HIFI KLUBBEN / HIFI KLUBBEN	&CO Copenhagen	DENMARK	&CO Copenhagen	DENMARK	BACON Copenhagen	DENMARK
B04 Excellence in Partnerships in Talent
FOOTBALL DECODED MICROSOFT / XBOX / FIFA 18	McCANN LONDON	UNITED KINGDOM	McCANN LONDON	UNITED KINGDOM	CRAFT LONDON London SOMESUCH Madrid TWENTYFOUR SEVEN	UNITED KINGDOM SPAIN
C01 Live Experience Games
ESCAPE TRAIN VR (FINNISH RAILWAYS) / NIGHT TRAINS	TBWA\HELSINKI	FINLAND	TBWA\HELSINKI	FINLAND	TBWA\HELSINKI	FINLAND	Bronze
SMART ELECTRIC DRIVE CARSINO DAIMLER AG / SMART / SMART ELECTRIC DRIVE	BBDO Berlin	GERMANY	BBDO Berlin	GERMANY	CRAFTWORK Düsseldorf	GERMANY
BISCUIT RUN MONDELEZ / MILKA BISCUITS	WIEDEN+KENNEDY AMSTERDAM	THE NETHERLANDS	WIEDEN+KENNEDY AMSTERDAM	THE NETHERLANDS	WIEDEN+KENNEDY AMSTERDAM	THE NETHERLANDS
RACE A NATION VODAFONE / TELECOMMUNICATIONS	McCANN BUCHAREST	ROMANIA	McCANN BUCHAREST	ROMANIA			Short List
C02 Digital & Mobile Games
LA FORÊT - BET ON A MURDERER FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)	PUBLICIS CONSEIL Paris	FRANCE	PUBLICIS CONSEIL Paris	FRANCE	HENRY Paris WINAMAX Paris PRODIGIOUS Paris	FRANCE	Short List
D01 Sports: Film, Series & Audio
TRANSFER THE FAN BUNDESLIGA / FANHOOD OF THE BUNDESLIGA	DUVAL GUILLAUME Brussels	BELGIUM	DUVAL GUILLAUME Brussels	BELGIUM	ADULT IMAGE Brussels	BELGIUM
THE 90-MINUTE CHALLENGE ST HUBERT / ST HUBERT OMEGA 3	CLM BBDO Paris	FRANCE	CLM BBDO Paris	FRANCE	GANG FILMS Paris	FRANCE
NIKE 'AWAKEN THE PHANTOM' NIKE FOOTBALL / NIKE PHANTOMVSN FOOTBALL BOOT	WIEDEN+KENNEDY AMSTERDAM	THE NETHERLANDS	WIEDEN+KENNEDY AMSTERDAM	THE NETHERLANDS	BLACK LABEL PRODUCTIONS London THE QUARRY London GRAND CENTRAL RECORDING STUDIOS London MASSIVEMUSIC Amsterdam THE MILL London	UNITED KINGDOM THE NETHERLANDS	Gold
D02 Sports: Live Experience
THE SOCIAL BEER SPENDRUPS BRYGGERI AB / NORRLANDS GULD	ÅKESTAM HOLST Stockholm	SWEDEN	ÅKESTAM HOLST Stockholm	SWEDEN	ÅKESTAM HOLST Stockholm GO! FIGHT! FANTASTIC! Stockholm BKRY Stockholm	SWEDEN
BLACKOUT TRACK ASICS / GEL-KAYANO 25 RUNNING SHOE	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM	UNIT9 London	UNITED KINGDOM
THE OMEN BY HP CHALLENGE 2018 EA GAMES / OMEN - VIDEO GAME	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM
PATCHWORK OF DREAMS HUMMEL / HUMMEL	ENVISION Aarhus	DENMARK	ENVISION Aarhus	DENMARK	ENVISION Aarhus	DENMARK
FOOTBALL DECODED MICROSOFT / XBOX / FIFA 18	McCANN LONDON	UNITED KINGDOM	McCANN LONDON	UNITED KINGDOM	CRAFT LONDON London SOMESUCH Madrid TWENTYFOUR SEVEN	UNITED KINGDOM SPAIN	Short List
CROSSABILITY SALVADOR ASSOCIATION / SALVADOR ASSOCIATION	PARTNERS Lisbon	PORTUGAL	PARTNERS Lisbon	PORTUGAL	GARAGE Lisbon	PORTUGAL	Silver
D03 Sports: Digital & Social
THE SOCIAL BEER SPENDRUPS BRYGGERI AB / NORRLANDS GULD	ÅKESTAM HOLST Stockholm	SWEDEN	ÅKESTAM HOLST Stockholm	SWEDEN	ÅKESTAM HOLST Stockholm GO! FIGHT! FANTASTIC! Stockholm BKRY Stockholm	SWEDEN
INSTANT WELCOME INTER MEDIA HOUSE / PLAYER ANNOUNCEMENTS	INTER MEDIA HOUSE Milan	ITALY	INTER MEDIA HOUSE Milan ALKEMY Milan	ITALY	INTER MEDIA HOUSE Milan ALKEMY Milan	ITALY
SAP MAN CITY WHO'S THE BLUE? SAP / SAP'S PARTNERSHIP WITH MANCHESTER CITY	SAP Walldorf	GERMANY	MOMENTUM WORLDWIDE London	UNITED KINGDOM
RADJA - SUPPORTER WITHOUT LIMITS ORANGE / EAGLE UNLIMITED SUBSCRIPTION	PUBLICIS BRUSSELS	BELGIUM	PUBLICIS BRUSSELS	BELGIUM	PRODIGIOUS Brussels ROSES ARE BLUE Mechelen	BELGIUM	Short List
BLACK EAGLE OF THE FUTURE VODAFONE / SPONSORSHIP	PLASENTA CONVERSATION AGENCY Istanbul	TURKEY	PLASENTA CONVERSATION AGENCY Istanbul Y&R TEAM RED ISTANBUL Istanbul C-SECTION	TURKEY
D04 Sports: Integrated
THE MASTERPIECE FC INTERNAZIONALE MILANO / SEASON TICKET CAMPAIGN	FC INTERNAZIONALE MILANO	ITALY	ALKEMY Milan	ITALY	LIVEWIRE SPORTS London SUD EST 57 Milano GARRIGOSA STUDIOS Barcelona THE JACK STUPID Milano	UNITED KINGDOM ITALY SPAIN
NEVER MISS A SECOND TELENET / TV	TBWA\BELGIUM Brussels	BELGIUM	TBWA\BELGIUM Brussels	BELGIUM	TBWA\BELGIUM Brussels	BELGIUM
FOOTBALL DECODED MICROSOFT / XBOX / FIFA 18	McCANN LONDON	UNITED KINGDOM	McCANN LONDON	UNITED KINGDOM	CRAFT LONDON London SOMESUCH Madrid TWENTYFOUR SEVEN	UNITED KINGDOM SPAIN	Bronze
E01 Artist as a Brand or a Cause Ambassador
HELP A DANE SUMMER HITS THE DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN	&CO Copenhagen	DENMARK	&CO Copenhagen	DENMARK	&CO. PRODUCTIONS Copenhagen	DENMARK
HEARTBEAT PROJECT PEPSICO / ADRENALINE RUSH	FRIENDS Moscow	RUSSIA	FRIENDS Moscow STEREOTACTIC Moscow	RUSSIA	STEREOTACTIC Moscow	RUSSIA
E03 Co-creation & User Generated Content
MILLER FUTURE MUSIC EFES RUSSIA / MILLER BEER	BOOTLEG Moscow	RUSSIA	BOOTLEG Moscow	RUSSIA	MEDIAMONKS Amsterdam	THE NETHERLANDS
E04 Use of Original Composition for a Brand or Campaign
THE UNCENSORED PLAYLIST REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES	DDB BERLIN	GERMANY	DDB BERLIN	GERMANY	DAHOUSE AUDIO São Paulo LE TOUR DU MONDE São Paulo MEDIAMONKS Amsterdam	BRAZIL THE NETHERLANDS	Short List
THE WORST SONG IN THE WORLD MONOPRIX / MONOPRIX DELIVERY SERVICES	ROSAPARK Paris	FRANCE	ROSAPARK Paris	FRANCE	STINK STUDIOS Paris FIRM STUDIO Paris SCHMOOZE Paris	FRANCE
UNSILENCED LA PAROLE AUX SOURDS / LA PAROLE AUX SOURDS	BETC Paris	FRANCE	BETC Paris	FRANCE	INSURRECTION Paris MATHEMATIC Paris GUM Paris BETC Paris	FRANCE
ODE TO THE FUTURE MERCK KGAA / ALWAYS CURIOUS	FISCHERAPPELT Hamburg	GERMANY	FORK UNSTABLE MEDIA Hamburg	GERMANY	FORK UNSTABLE MEDIA Hamburg	GERMANY
THE SCORE PEUGEOT / PEUGEOT 508	BETC Paris	FRANCE	BETC Paris	FRANCE	QUAD PRODUCTIONS Paris GUM Paris	FRANCE
#UNWANTED NGO WOMANS RIGHT CENTER / HUMAN RIGHTS AND GENDER EQUALITY	McCANN BELGRADE	SERBIA	McCANN PODGORICA McCANN BELGRADE	MONTENEGRO SERBIA	McCANN PODGORICA McCANN BELGRADE	MONTENEGRO SERBIA	Bronze
HEARTBEAT PROJECT PEPSICO / ADRENALINE RUSH	FRIENDS Moscow	RUSSIA	FRIENDS Moscow STEREOTACTIC Moscow	RUSSIA	STEREOTACTIC Moscow	RUSSIA
E05 Use of Licenced or Adapted Music for a Brand or Campaign
MARIO'S GOAL SAMSUNG / SAMSUNG GALAXY	CHEIL GERMANY Frankfurt	GERMANY	CHEIL GERMANY Frankfurt	GERMANY	TEMPOMEDIA Frankfurt ACHT FRANKFURT Frankfurt	GERMANY
AMAZON - CLAIRE, AMAZON ECHO AMAZON / AMAZON ECHO	FF PARIS	FRANCE	FF PARIS	FRANCE	FF PARIS Paris LA PAC Paris EDITORS Paris THE	FRANCE
LUCKY GUY HYUNDAI MOTOR EUROPE / TUCSON	INNOCEAN WORLDWIDE EUROPE Berlin	GERMANY	INNOCEAN WORLDWIDE EUROPE Berlin	GERMANY	TEMPOMEDIA Hamburg ACHT HAMBURG Berlin MOKOH MUSIC Berlin STUDIO FUNK	GERMANY
HATE COUTURE DIESEL / CLOTHES	PUBLICIS ITALY Milan	ITALY	PUBLICIS ITALY Milan	ITALY	STINK STUDIOS New York MILL+ New York MPC LONDON	USA UNITED KINGDOM
DA DA TA MOBILE VIKINGS / MOBILE VIKINGS	MORTIERBRIGADE Brussels	BELGIUM	MORTIERBRIGADE Brussels	BELGIUM	RISTRETTO FILMS Tervuren DE KWEKERIJ Gent SONHOUSE Brussels	BELGIUM
E06 Use of Music Streaming Platform or Video Hosting Service
THE UNCENSORED PLAYLIST REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES	DDB BERLIN	GERMANY	DDB BERLIN	GERMANY	DAHOUSE AUDIO São Paulo LE TOUR DU MONDE São Paulo MEDIAMONKS Amsterdam	BRAZIL THE NETHERLANDS	Silver
ADOPTIFY TIERSCHUTZVEREIN MUENCHEN E.V. / ADOPTIFY	SERVICEPLAN GERMANY Munich	GERMANY	SERVICEPLAN GERMANY Munich	GERMANY	NEVEREST München	GERMANY	Bronze

A09 Excellence in Audience Engagement or Distribution Strategy for Branded Content
AMAZON - CLAIRE, AMAZON ECHO
AMAZON / AMAZON ECHO

FF PARIS

FRANCE

FF PARIS
Paris
LA PAC
Paris
EDITORS
Paris
THE

FRANCE
BIHOR COUTURE
BEAU MONDE / PUBLISHING

McCANN BUCHAREST

ROMANIA

Short List
KETNET SUBS
VRT / KETNET JUNIOR

FAMOUSGREY BRUSSELS

BELGIUM

FAMOUSGREY BRUSSELS
Brussels
CZAR

BELGIUM

B01 Talent: Film, Series & Audio
THE WHOPPER DOG
BURGER KING DEUTSCHLAND GMBH / BURGER KING

GRABARZ & PARTNER Hamburg

GERMANY

HESSE STUDIOS
Berlin
BIGFISH FILMPRODUKTION
Berlin

GERMANY
EVERYBODY LOVES CRABS
VICIUNAI GROUP / VICI

VOSKHOD Ekaterinburg

RUSSIA
LUFTHANSA "#LIFECHANGINGPLACES"
DEUTSCHE LUFTHANSA AG / LIFE CHANGING PLACES

KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg

GERMANY

DDB GERMANY HAMBURG Frankfurt

GERMANY

NEULANDHERZER Hamburg

GERMANY

TERRITORY

GERMANY

NEULANDHERZER
Frankfurt

GERMANY

B02 Talent: Live Experience
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE

EDELMAN London

UNITED KINGDOM

UNIT9
London

UNITED KINGDOM

B04 Excellence in Partnerships in Talent
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18

McCANN LONDON

UNITED KINGDOM

CRAFT LONDON
London
SOMESUCH
Madrid
TWENTYFOUR SEVEN

UNITED KINGDOM
SPAIN

E03 Co-creation & User Generated Content
MILLER FUTURE MUSIC
EFES RUSSIA / MILLER BEER

BOOTLEG Moscow

RUSSIA

MEDIAMONKS
Amsterdam

THE NETHERLANDS

E06 Use of Music Streaming Platform or Video Hosting Service
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES

DDB BERLIN

GERMANY

DAHOUSE AUDIO
São Paulo
LE TOUR DU MONDE
São Paulo
MEDIAMONKS
Amsterdam

BRAZIL
THE NETHERLANDS

Silver
ADOPTIFY
TIERSCHUTZVEREIN MUENCHEN E.V. / ADOPTIFY

SERVICEPLAN GERMANY Munich

GERMANY

NEVEREST
München

GERMANY

Bronze