Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A01 Food & Drink
HOLD MY BEER
AMSTEL RUSSIA / AMSTEL NON ALCOHOLIC BEER
180 KINGSDAY Amsterdam THE NETHERLANDS 180 KINGSDAY
Amsterdam
THE NETHERLANDS BAS PRODUCTION
Ljubljana
SLOVENIA
CHERKASHIN. CHOICE
CHERKASHIN MEAT FACTORY / CHERKASHIN MEAT FACTORY
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA SKBD.SH
Moscow
RUSSIA
UNMISSABLE
HEINEKEN / BEER
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY ICONOCLAST
Paris
MILL+
London
FRANCE
UNITED KINGDOM
Short List
THE LION CUB
PERRIER / PERRIER FINES BULLES
OGILVY COMMONHEALTH PARIS FRANCE OGILVY COMMONHEALTH PARIS
FRANCE GANG FILMS
Paris
FRANCE
SCHWEPPES - YOU'RE GONNA LOVE IT
SCHWEPPS / NO SUGAR
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV
ISRAEL
THE NOT SO HAPPY BARN SANTA
TINE / PROFILE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY EINAR FILM & FORTELLINGER
Oslo
NORWAY
SAFER SNAXXX
TRUE FRUITS GMBH / SMOOTHIES
BBDO Berlin GERMANY BBDO
Berlin
GERMANY MUTTER&VATER FILMPRODUKTION
Berlin
GERMANY
WORLD’S BEST FEMALE FOOTBALL PLAYER STARS IN #UNSTEREOTYPE CAMPAIGN
UNILEVER / CALVÉ PEANUT BUTTER
MULLENLOWE ALFRED Amsterdam THE NETHERLANDS MULLENLOWE ALFRED
Amsterdam
THE NETHERLANDS PINK RABBIT
Amsterdam
THE NETHERLANDS
A02 Other FMCG
NAPPIES WITH SOMETHING TO SAY
LITTLE BIG CHANGE / NAPPIES
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
LOCTITE "KINTSUGLUE"
LOCTITE (HENKEL ADHESIVE TECHNOLOGIES) / LOCTITE KINTSUGLUE (ADHESIVE TECHNOLOGIES)
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY E+P FILMS
Hamburg
GERMANY
A03 Healthcare
THE ADVICE (IL CONSIGLIO)
AMPLIFON HEARING AIDS / AMPLIFON HEARING AIDS
AUGE HEADQUARTER Milan ITALY AUGE HEADQUARTER
Milan
ITALY
COCKROACH
HANS ANDERS / HANS ANDERS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM CZAR
Brussels
RAYGUN
Brussels
NOZON
Brussels
BELGIUM
SMALL PRINT
HANS ANDERS / HANS ANDERS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM CZAR
Brussels
RAYGUN
Brussels
NOZON
Brussels
BELGIUM
TRAMPOLINE
HANS ANDERS / HANS ANDERS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM CZAR
Brussels
RAYGUN
Brussels
NOZON
Brussels
BELGIUM
A04 Consumer Durables
AMAZON - CLAIRE, AMAZON ECHO
AMAZON / AMAZON ECHO
FF PARIS FRANCE FF PARIS
FRANCE FF PARIS
Paris
LA PAC
Paris
EDITORS
Paris
THE
FRANCE
VINYL
BSH - BOSCH HOME APPLIANCES / SIEMENS Q8 VACUUM CLEANER
THE NEWTONS LABORATORY Athens GREECE THE NEWTONS LABORATORY
Athens
GREECE
DELTA - IT'S NOT A PAJAMA
DELTA / DELTA PAJAMA
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV
ISRAEL
NIKE 'AWAKEN THE PHANTOM'
NIKE FOOTBALL / NIKE PHANTOMVSN FOOTBALL BOOT
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS BLACK LABEL PRODUCTIONS
London
THE QUARRY
London
GRAND CENTRAL RECORDING STUDIOS
London
MASSIVEMUSIC
Amsterdam
THE MILL
London
UNITED KINGDOM
THE NETHERLANDS
Short List
JUST DO IT: CASTER SEMENYA
NIKE SOUTH AFRICA / NIKE SOUTH AFRICA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS PARK PICTURES
London
TRIM EDITING
London
WAVE STUDIOS
London
GLASSWORKS
Amsterdam
BEATWORMS
Los Angeles
UNITED KINGDOM
THE NETHERLANDS
USA
Silver
NEVER STILL FT. NOBU MATSUHISA
RIMOWA / RIMOWA CLASSIC SUITCASE
BWGTBLD Berlin GERMANY ANOMALY
Berlin
GERMANY BWGTBLD
Berlin
GERMANY
MARIO'S GOAL
SAMSUNG / SAMSUNG GALAXY
CHEIL GERMANY Frankfurt GERMANY CHEIL GERMANY
Frankfurt
GERMANY TEMPOMEDIA
Frankfurt
ACHT FRANKFURT
Frankfurt
GERMANY
A05 Automotive
FIAT 500X PHONE BOX
FIAT CHRYSLER AUTOMOBILES / FIAT 500X
LEO BURNETT Turin ITALY LEO BURNETT
Turin
ITALY
EL MAGICO
HYUNDAI MOTOR EUROPE / TUCSON
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
THE V-MAN
Berlin
GERMANY TEMPOMEDIA
Hamburg
ACHT HAMBURG
Berlin
STUDIO FUNK
Berlin
MOKOH MUSIC
GERMANY
LUCKY GUY
HYUNDAI MOTOR EUROPE / TUCSON
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
GERMANY TEMPOMEDIA
Hamburg
ACHT HAMBURG
Berlin
MOKOH MUSIC
Berlin
STUDIO FUNK
GERMANY
THE LAST DANCE
MERCEDES-BENZ ESPAÑA, S.A. (SMART) / CAR
CONTRAPUNTO BBDO Madrid SPAIN CONTRAPUNTO BBDO
Madrid
SPAIN
OPEL "COMBO"
OPEL AUTOMOBILE GMBH / AUTOMOBILE
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY BIGFISH FILMPRODUKTION
Berlin
GERMANY
THE SCORE
PEUGEOT / PEUGEOT 508
BETC Paris FRANCE BETC
Paris
FRANCE QUAD PRODUCTIONS
Paris
GUM
Paris
FRANCE
KID'S DREAMS
VOLKSWAGEN AG / DRIVER ASSISTANCE SYSTEM
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY ANORAK
Berlin
NHB
Berlin
SUPREME MUSIC
Hamburg
STUDIO FUNK
Hamburg
GERMANY
Gold
BORING BOY
VOLKSWAGEN AG / GOLF SPORTSVAN JOIN
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY SOUP FILMPRODUKTION
Berlin
PIRATES 'N PARADISE
Düsseldorf
MOKOH MUSIC
Berlin
STUDIO FUNK
Hamburg
GERMANY
THINGS
VOLVO CARS / VOLVO XC40
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN ANONYMOUS CONTENT
Los Angeles
CHIMNEY
Stockholm
USA
SWEDEN
A06 Retail
Room Spray
ALDI / ALDI
McCANN MANCHESTER UNITED KINGDOM McCANN MANCHESTER
UNITED KINGDOM McCANN MANCHESTER
London
MERMAN
London
JAM FILMS
London
WAVE STUDIOS
London
MARSHALL STREET EDITORS
UNITED KINGDOM
FISH FINGERS
ALDI / ALDI
McCANN MANCHESTER UNITED KINGDOM McCANN MANCHESTER
UNITED KINGDOM McCANN MANCHESTER
London
MERMAN
London
JAM FILMS
London
WAVE STUDIOS
London
MARSHALL STREET EDITORS
UNITED KINGDOM
SKATER
ALDI / ALDI
McCANN MANCHESTER UNITED KINGDOM McCANN MANCHESTER
UNITED KINGDOM McCANN MANCHESTER
London
FINAL CUT
London
JAM FILMS
London
WAVE STUDIOS
London
OUTSIDER
UNITED KINGDOM
BONPRIX IT'S ME
BONPRIX / BONPRIX
180 KINGSDAY Amsterdam THE NETHERLANDS 180 KINGSDAY
Amsterdam
THE NETHERLANDS SOLAB
Paris
FRANCE
HÅKAN FROM MCDONALDS
BURGER KING / DOUBLE QUARTER POUND KING
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
REVERSED CARWASH
CIRCLE K / AUTOMATED CAR WASH
SMFB Oslo NORWAY SMFB
Oslo
NORWAY GIANTS & TOYS
Oslo
NORWAY
ARE YOU REALLY AT HOME WHEN YOU’RE HOME?
CLAS OHLSON / RETAIL
KING Stockholm SWEDEN KING
Stockholm
SWEDEN ACNE
Stockholm
SWISS INTERNATIONAL
Stockholm
SWEDEN
THE VOMITING WARDROBE
CLAS OHLSON / RETAIL
KING Stockholm SWEDEN KING
Stockholm
SWEDEN BACON FILM
Stockholm
SWISS INTERNATIONAL
Stockholm
ALWAYS FRANK
Stockholm
SWEDEN
LIVING SLEEPERS
CLAS OHLSON / RETAIL
KING Stockholm SWEDEN KING
Stockholm
SWEDEN GIANTS & TOYS
Stockholm
SWISS INTERNATIONAL
Stockholm
ALWAYS FRANK
Stockholm
SWEDEN
GOLF
FINN.NO / ONLINE MARKETPLACE FOR SECOND HAND STUFF
MORGENSTERN Oslo NORWAY MORGENSTERN
Oslo
NORWAY
Bronze
CROSS COUNTRY
FINN.NO / ONLINE MARKETPLACE FOR SECOND HAND STUFF
MORGENSTERN Oslo NORWAY MORGENSTERN
Oslo
NORWAY
Bronze
FENCING
FINN.NO / ONLINE MARKETPLACE FOR SECOND HAND STUFF
MORGENSTERN Oslo NORWAY MORGENSTERN
Oslo
NORWAY
Bronze
FOOTBALL
FINN.NO / ONLINE MARKETPLACE FOR SECOND HAND STUFF
MORGENSTERN Oslo NORWAY MORGENSTERN
Oslo
NORWAY
Short List
HORNBACH "IN YOUR CORNER."
HORNBACH BAUMARKT AG / RETAIL / SERVICE
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY KANU FILM GMBH
Berlin
GERMANY
HORNBACH "SWEAT IT OUT."
HORNBACH BAUMARKT AG / RETAIL / IMAGE
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY CZAR
Berlin
GERMANY
STEP SIBLINGS
IKEA / REOL
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
TEENAGE SON
IKEA / REOL
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
ICE-SKATERS
IKEA / RETAIL
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
Silver
SHEEP
IKEA / RETAIL
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
WAKE-UP CALL
IKEA / RETAIL
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM