Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Food & Drink
HOLD MY BEER
AMSTEL RUSSIA / AMSTEL NON ALCOHOLIC BEER
180 KINGSDAY Amsterdam THE NETHERLANDS BAS PRODUCTION Ljubljana SLOVENIA
SCHWEPPES - YOU'RE GONNA LOVE IT
SCHWEPPS / NO SUGAR
ACW GREY TEL AVIV ISRAEL
SAFER SNAXXX
TRUE FRUITS GMBH / SMOOTHIES
BBDO Berlin GERMANY MUTTER&VATER FILMPRODUKTION Berlin GERMANY
WORLD’S BEST FEMALE FOOTBALL PLAYER STARS IN #UNSTEREOTYPE CAMPAIGN
UNILEVER / CALVÉ PEANUT BUTTER
MULLENLOWE ALFRED Amsterdam THE NETHERLANDS PINK RABBIT Amsterdam THE NETHERLANDS
THE LION CUB
PERRIER / PERRIER FINES BULLES
OGILVY COMMONHEALTH PARIS FRANCE GANG FILMS Paris FRANCE
UNMISSABLE
HEINEKEN / BEER
PUBLICIS ITALY Milan ITALY ICONOCLAST Paris / MILL+ London FRANCE / UNITED KINGDOM
Short List
THE NOT SO HAPPY BARN SANTA
TINE / PROFILE
TRY REKLAME Oslo NORWAY EINAR FILM & FORTELLINGER Oslo NORWAY
CHERKASHIN. CHOICE
CHERKASHIN MEAT FACTORY / CHERKASHIN MEAT FACTORY
VOSKHOD Ekaterinburg RUSSIA SKBD.SH Moscow RUSSIA
A02 Other FMCG
NAPPIES WITH SOMETHING TO SAY
LITTLE BIG CHANGE / NAPPIES
BUZZMAN Paris FRANCE
LOCTITE "KINTSUGLUE"
LOCTITE (HENKEL ADHESIVE TECHNOLOGIES) / LOCTITE KINTSUGLUE (ADHESIVE TECHNOLOGIES)
HEIMAT Berlin GERMANY E+P FILMS Hamburg GERMANY
A03 Healthcare
THE ADVICE (IL CONSIGLIO)
AMPLIFON HEARING AIDS / AMPLIFON HEARING AIDS
AUGE HEADQUARTER Milan ITALY
COCKROACH
HANS ANDERS / HANS ANDERS
MORTIERBRIGADE Brussels BELGIUM CZAR Brussels / RAYGUN Brussels BELGIUM
SMALL PRINT
HANS ANDERS / HANS ANDERS
MORTIERBRIGADE Brussels BELGIUM CZAR Brussels / RAYGUN Brussels BELGIUM
TRAMPOLINE
HANS ANDERS / HANS ANDERS
MORTIERBRIGADE Brussels BELGIUM CZAR Brussels / RAYGUN Brussels BELGIUM
A04 Consumer Durables
DELTA - IT'S NOT A PAJAMA
DELTA / DELTA PAJAMA
ACW GREY TEL AVIV ISRAEL
NEVER STILL FT. NOBU MATSUHISA
RIMOWA / RIMOWA CLASSIC SUITCASE
BWGTBLD Berlin GERMANY BWGTBLD Berlin GERMANY
MARIO'S GOAL
SAMSUNG / SAMSUNG GALAXY
CHEIL GERMANY Frankfurt GERMANY TEMPOMEDIA Frankfurt / ACHT FRANKFURT Frankfurt GERMANY
AMAZON - CLAIRE, AMAZON ECHO
AMAZON / AMAZON ECHO
FF PARIS FRANCE FF PARIS / LA PAC Paris FRANCE
VINYL
BSH - BOSCH HOME APPLIANCES / SIEMENS Q8 VACUUM CLEANER
THE NEWTONS LABORATORY Athens GREECE
JUST DO IT: CASTER SEMENYA
NIKE SOUTH AFRICA / NIKE SOUTH AFRICA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS PARK PICTURES London / TRIM EDITING London UNITED KINGDOM
Silver
NIKE 'AWAKEN THE PHANTOM'
NIKE FOOTBALL / NIKE PHANTOMVSN FOOTBALL BOOT
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS BLACK LABEL PRODUCTIONS London / THE QUARRY London UNITED KINGDOM
Short List
A05 Automotive
THE SCORE
PEUGEOT / PEUGEOT 508
BETC Paris FRANCE QUAD PRODUCTIONS Paris / GUM Paris FRANCE
THE LAST DANCE
MERCEDES-BENZ ESPAÑA, S.A. (SMART) / CAR
CONTRAPUNTO BBDO Madrid SPAIN
THINGS
VOLVO CARS / VOLVO XC40
FORSMAN & BODENFORS Gothenburg SWEDEN ANONYMOUS CONTENT Los Angeles / CHIMNEY Stockholm USA / SWEDEN
KID'S DREAMS
VOLKSWAGEN AG / DRIVER ASSISTANCE SYSTEM
GRABARZ & PARTNER Hamburg GERMANY ANORAK Berlin / NHB Berlin GERMANY
Gold
BORING BOY
VOLKSWAGEN AG / GOLF SPORTSVAN JOIN
GRABARZ & PARTNER Hamburg GERMANY SOUP FILMPRODUKTION Berlin / PIRATES 'N PARADISE Düsseldorf GERMANY
OPEL "COMBO"
OPEL AUTOMOBILE GMBH / AUTOMOBILE
HEIMAT Berlin GERMANY BIGFISH FILMPRODUKTION Berlin GERMANY
EL MAGICO
HYUNDAI MOTOR EUROPE / TUCSON
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY TEMPOMEDIA Hamburg / ACHT HAMBURG GERMANY
LUCKY GUY
HYUNDAI MOTOR EUROPE / TUCSON
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY TEMPOMEDIA Hamburg / ACHT HAMBURG GERMANY
FIAT 500X PHONE BOX
FIAT CHRYSLER AUTOMOBILES / FIAT 500X
LEO BURNETT Turin ITALY
A06 Retail
BONPRIX IT'S ME
BONPRIX / BONPRIX
180 KINGSDAY Amsterdam THE NETHERLANDS SOLAB Paris FRANCE
BAD AD AD
IKEA SWEDEN / IKEA FURNITURE
ÅKESTAM HOLST Stockholm SWEDEN BACON FILM Stockholm SWEDEN
THE IDOL
IKEA SWEDEN / IKEA FURNITURE
ÅKESTAM HOLST Stockholm SWEDEN BACON FILM Stockholm SWEDEN
TOUGH DAY
PETIT BATEAU / PETIT BATEAU
BETC Paris FRANCE CONTROL FILMS Paris / SCHMOOZE Paris FRANCE
Short List
JOHN
IKEA AUSTRIA GMBH / IKEA PRODUCTS
DDB BERLIN GERMANY E+P FILMS Munich / KAEPTN POSTPRODUKTION Hamburg GERMANY
Bronze
KAREN
IKEA AUSTRIA GMBH / IKEA PRODUCTS
DDB BERLIN GERMANY E+P FILMS Munich / KAEPTN POSTPRODUKTION Hamburg GERMANY
Bronze
ICE-SKATERS
IKEA / RETAIL
DDB BRUSSELS BELGIUM
Silver
SHEEP
IKEA / RETAIL
DDB BRUSSELS BELGIUM
WAKE-UP CALL
IKEA / RETAIL
DDB BRUSSELS BELGIUM
NOTHING’S GONNA STOP YOU NOW
JULA / RETAIL
GARBERGS Stockholm SWEDEN
HORNBACH "IN YOUR CORNER."
HORNBACH BAUMARKT AG / RETAIL / SERVICE
HEIMAT Berlin GERMANY KANU FILM GMBH Berlin GERMANY
HORNBACH "SWEAT IT OUT."
HORNBACH BAUMARKT AG / RETAIL / IMAGE
HEIMAT Berlin GERMANY CZAR Berlin GERMANY
STEP SIBLINGS
IKEA / REOL
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK
TEENAGE SON
IKEA / REOL
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK
MIMIC
KRYS / OPTICAL CENTER
HUMANSEVEN Paris FRANCE SOIXAN7E QUIN5E Paris FRANCE
HÅKAN FROM MCDONALDS
BURGER KING / DOUBLE QUARTER POUND KING
INGO Stockholm SWEDEN
ARE YOU REALLY AT HOME WHEN YOU’RE HOME?
CLAS OHLSON / RETAIL
KING Stockholm SWEDEN ACNE Stockholm / SWISS INTERNATIONAL Stockholm SWEDEN
THE VOMITING WARDROBE
CLAS OHLSON / RETAIL
KING Stockholm SWEDEN BACON FILM Stockholm / SWISS INTERNATIONAL Stockholm SWEDEN
LIVING SLEEPERS
CLAS OHLSON / RETAIL
KING Stockholm SWEDEN GIANTS & TOYS Stockholm / SWISS INTERNATIONAL Stockholm SWEDEN
FLAT WHITE
MCDONALD'S / MCCAFE
LEO BURNETT LONDON UNITED KINGDOM KNUCKLEHEAD London UNITED KINGDOM