Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Food & Drink
UNMISSABLE
HEINEKEN / BEER
PUBLICIS ITALY Milan ITALY ICONOCLAST Paris / MILL+ London FRANCE / UNITED KINGDOM
Short List
A04 Consumer Durables
NIKE 'AWAKEN THE PHANTOM'
NIKE FOOTBALL / NIKE PHANTOMVSN FOOTBALL BOOT
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS BLACK LABEL PRODUCTIONS London / THE QUARRY London UNITED KINGDOM
Short List
JUST DO IT: CASTER SEMENYA
NIKE SOUTH AFRICA / NIKE SOUTH AFRICA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS PARK PICTURES London / TRIM EDITING London UNITED KINGDOM
Silver
A05 Automotive
KID'S DREAMS
VOLKSWAGEN AG / DRIVER ASSISTANCE SYSTEM
GRABARZ & PARTNER Hamburg GERMANY ANORAK Berlin / NHB Berlin GERMANY
Gold
A06 Retail
TOUGH DAY
PETIT BATEAU / PETIT BATEAU
BETC Paris FRANCE CONTROL FILMS Paris / SCHMOOZE Paris FRANCE
Short List
JOHN
IKEA AUSTRIA GMBH / IKEA PRODUCTS
DDB BERLIN GERMANY E+P FILMS Munich / KAEPTN POSTPRODUKTION Hamburg GERMANY
Bronze
KAREN
IKEA AUSTRIA GMBH / IKEA PRODUCTS
DDB BERLIN GERMANY E+P FILMS Munich / KAEPTN POSTPRODUKTION Hamburg GERMANY
Bronze
ICE-SKATERS
IKEA / RETAIL
DDB BRUSSELS BELGIUM
Silver
GOLF
FINN.NO / ONLINE MARKETPLACE FOR SECOND HAND STUFF
MORGENSTERN Oslo NORWAY
Bronze
CROSS COUNTRY
FINN.NO / ONLINE MARKETPLACE FOR SECOND HAND STUFF
MORGENSTERN Oslo NORWAY
Bronze
FENCING
FINN.NO / ONLINE MARKETPLACE FOR SECOND HAND STUFF
MORGENSTERN Oslo NORWAY
Bronze
FOOTBALL
FINN.NO / ONLINE MARKETPLACE FOR SECOND HAND STUFF
MORGENSTERN Oslo NORWAY
Short List
THE WORST SONG IN THE WORLD
MONOPRIX / MONOPRIX DELIVERY SERVICES
ROSAPARK Paris FRANCE STINK STUDIOS Paris / FIRM STUDIO Paris FRANCE
Bronze
SMART HOUSE
REMA 1000 / REMA 1000
TRY REKLAME Oslo NORWAY BACON OSLO Oslo NORWAY
Short List
A08 Leisure
POKERFACE
POKERSTARS / POKERSTARS
ROMANCE Paris FRANCE INSURRECTION Paris / SCHMOOZE Paris FRANCE
Bronze
SHIT IN SPACE
NORSK TIPPING / FLAX
TRY REKLAME Oslo NORWAY BACON OSLO Oslo NORWAY
Short List
A09 Media / Entertainment
THE SUPPORTING ACT
BBC / BBC ONE
BBC CREATIVE London UNITED KINGDOM BLINKINK London UNITED KINGDOM
Grand Prix
OLYMPICS GAMES
FRANCE TELEVISION / OLYMPIC GAMES
PUBLICIS CONSEIL Paris FRANCE
Short List
A11 Consumer Services
THE SNEAKY PILLAR
DNB / CAR INSURANCE
TRY REKLAME Oslo NORWAY BACON OSLO Oslo NORWAY
Bronze
A12 Corporate Social Responsibility (CSR) / Corporate Image
ROAD SAFETY : 45 YEARS OF CONTROVERSY, 5 TIMES FEWER CASUALTIES
SÉCURITÉ ROUTIÈRE / ROAD SAFETY / ROAD SAFETY
LA CHOSE Paris FRANCE LA CHOSE Paris FRANCE
Short List
AS I REALLY AM
TOYOTA MOTOR ITALY / TOYOTA
THE&PARTNERSHIP ITALY Rome ITALY FILMMASTER Milan ITALY
Short List
A13 Not-for-profit / Charity / Government
NO MORE EMPTY DESKS
FARE X BENE / ONLUS
DLV BBDO Milan ITALY FILMMASTER Milan ITALY
Short List
EVERY LESSON SHAPES A LIFE
DEPARTMENT FOR EDUCATION / GET INTO TEACHING
HAVAS LONDON UNITED KINGDOM PULSE FILMS London / TIME BASED ARTS London UNITED KINGDOM
Short List
THEY FINALLY HAVE ARRIVED
PINK RIBBON / PINK RIBBON
MORTIERBRIGADE Brussels BELGIUM CZAR Brussels / MORTIERBRIGADE Brussels BELGIUM
Short List
PRO INFIRMIS
PRO INFIRMIS / ORGANISATION FOR PEOPLE WITH DISABILITIES
THJNK Zürich SWITZERLAND STORIES Zürich SWITZERLAND
Silver
B01 Food & Drink
SMART MIRROR
MONDELEZ NORWAY / TOPPRIS CHOCOLATE BAR
SMFB Oslo NORWAY FILMDEPARTEMENTET Oslo NORWAY
Bronze
WEATHER CONTROLLED PARTY GLASSES WITH MOUSTACHE
MONDELEZ NORWAY / TOPPRIS CHOCOLATE BAR
SMFB Oslo NORWAY FILMDEPARTEMENTET Oslo NORWAY
Bronze
REMOTE CAT SCARER
MONDELEZ NORWAY / TOPPRIS CHOCOLATE BAR
SMFB Oslo NORWAY FILMDEPARTEMENTET Oslo NORWAY
Bronze
B04 Consumer Durables
WELCOME LISTENERS
HIFI KLUBBEN / HIFI KLUBBEN
&CO Copenhagen DENMARK BACON Copenhagen DENMARK
Short List
THE HERITAGE
DELSEY / DELSEY
BUZZMAN Paris FRANCE
Short List
KEEP THE WORLD FLAWED
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Silver
HATE COUTURE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY STINK STUDIOS New York / MILL+ New York USA
Short List
NEVER ASK - SYNCHRONISED SWIMMER
NIKE / NIKE RUSSIA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS SOMESUCH London / TRIM EDITING London UNITED KINGDOM
Bronze
NEVER ASK - RUNNER
NIKE / NIKE RUSSIA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS SOMESUCH London / TRIM EDITING London UNITED KINGDOM
Short List
B05 Automotive
KID'S DREAM'S (ONLINE)
VOLKSWAGEN AG / DRIVER ASSISTANCE SYSTEM
GRABARZ & PARTNER Hamburg GERMANY ANORAK Berlin / NHB Berlin GERMANY
Short List
UGLY IN THE 90S
SKODA FRANCE / SKODA
ROSAPARK Paris FRANCE BIG PRODUCTIONS Paris FRANCE
Bronze
B06 Retail
MAKING OUT
IKEA SWEDEN / IKEA FUTURNITURE
ÅKESTAM HOLST Stockholm SWEDEN BACON FILM Stockholm SWEDEN
Short List
THE LIFT
IKEA ITALY / CHRISTMAS DECORATION AND FURNITURE
STV DDB Milan ITALY MERCURIO CINEMATOGRAFICA Milan ITALY
Short List
B08 Leisure
THE BAPTISM
UBISOFT / FAR CRY 5
DDB PARIS FRANCE HENRY Paris / SCHMOOZE Paris FRANCE
Gold
HAPPY LOSING
HASBRO / BOARD GAMES
LEO BURNETT MOSCOW RUSSIA
Short List
B10 B2B
PUMP IT UP
VOLVO CONSTRUCTION EQUIPMENT / VOLVO CONSTRUCTION EQUIPMENT’S EXCAVATORS
FORSMAN & BODENFORS Gothenburg SWEDEN THE PRODUCERS SWEDEN Stockholm / SWISS INTERNATIONAL Stockholm SWEDEN
Short List
B11 Consumer Services
ELECTRICIAN
UBS / BANKING
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
Short List
C01 Viral Film
TRANSFER THE FAN
BUNDESLIGA / FANHOOD OF THE BUNDESLIGA
DUVAL GUILLAUME Brussels BELGIUM ADULT IMAGE Brussels BELGIUM
Short List
D01 Screens & Events
EQUAL PAY
IB WOMEN / GENDER PAY GAP
McCANN SPAIN Madrid SPAIN LEE FILMS Madrid SPAIN
Short List
D02 Micro-film
MONDAY - MINATA
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris / GANG FILMS Paris FRANCE
Bronze
TUESDAY - MARIA
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris / GANG FILMS Paris FRANCE
Bronze
THURSDAY - MI AYE MYINT
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris / GANG FILMS Paris FRANCE
Bronze
WEDNESDAY - MAHMOUBEH
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris / GANG FILMS Paris FRANCE
Bronze
FRIDAY - NADIA
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris / GANG FILMS Paris FRANCE
Bronze
SATURDAY - JEANNE-OLIVIA
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris / GANG FILMS Paris FRANCE
Bronze
SUNDAY - CHRISTINA
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris / GANG FILMS Paris FRANCE
Bronze
E03 Online: Fiction & Non-Fiction
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK BACON Copenhagen DENMARK
Bronze
THE WHOPPER DOG
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY HESSE STUDIOS Berlin / BIGFISH FILMPRODUKTION Berlin GERMANY
Silver
E04 Series: Fiction & Non-Fiction
BIRKENSTORIES
BIRKENSTOCK / FOOTWEAR
BIRKENSTOCK Wied GERMANY BIRKENSTOCK Wied GERMANY
Short List
F01 Use of Film
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE HENRY Paris / WINAMAX Paris FRANCE
Gold