Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A01 Food & Drink
SCHWEPPES - YOU'RE GONNA LOVE IT
SCHWEPPS / NO SUGAR
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV
ISRAEL
HOLD MY BEER
AMSTEL RUSSIA / AMSTEL NON ALCOHOLIC BEER
180 KINGSDAY Amsterdam THE NETHERLANDS 180 KINGSDAY
Amsterdam
THE NETHERLANDS BAS PRODUCTION
Ljubljana
SLOVENIA
THE NOT SO HAPPY BARN SANTA
TINE / PROFILE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY EINAR FILM & FORTELLINGER
Oslo
NORWAY
THE LION CUB
PERRIER / PERRIER FINES BULLES
OGILVY COMMONHEALTH PARIS FRANCE OGILVY COMMONHEALTH PARIS
FRANCE GANG FILMS
Paris
FRANCE
UNMISSABLE
HEINEKEN / BEER
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY ICONOCLAST
Paris
MILL+
London
FRANCE
UNITED KINGDOM
Short List
SAFER SNAXXX
TRUE FRUITS GMBH / SMOOTHIES
BBDO Berlin GERMANY BBDO
Berlin
GERMANY MUTTER&VATER FILMPRODUKTION
Berlin
GERMANY
WORLD’S BEST FEMALE FOOTBALL PLAYER STARS IN #UNSTEREOTYPE CAMPAIGN
UNILEVER / CALVÉ PEANUT BUTTER
MULLENLOWE ALFRED Amsterdam THE NETHERLANDS MULLENLOWE ALFRED
Amsterdam
THE NETHERLANDS PINK RABBIT
Amsterdam
THE NETHERLANDS
CHERKASHIN. CHOICE
CHERKASHIN MEAT FACTORY / CHERKASHIN MEAT FACTORY
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA SKBD.SH
Moscow
RUSSIA
A02 Other FMCG
NAPPIES WITH SOMETHING TO SAY
LITTLE BIG CHANGE / NAPPIES
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
LOCTITE "KINTSUGLUE"
LOCTITE (HENKEL ADHESIVE TECHNOLOGIES) / LOCTITE KINTSUGLUE (ADHESIVE TECHNOLOGIES)
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY E+P FILMS
Hamburg
GERMANY
A03 Healthcare
THE ADVICE (IL CONSIGLIO)
AMPLIFON HEARING AIDS / AMPLIFON HEARING AIDS
AUGE HEADQUARTER Milan ITALY AUGE HEADQUARTER
Milan
ITALY
COCKROACH
HANS ANDERS / HANS ANDERS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM CZAR
Brussels
RAYGUN
Brussels
NOZON
Brussels
BELGIUM
SMALL PRINT
HANS ANDERS / HANS ANDERS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM CZAR
Brussels
RAYGUN
Brussels
NOZON
Brussels
BELGIUM
TRAMPOLINE
HANS ANDERS / HANS ANDERS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM CZAR
Brussels
RAYGUN
Brussels
NOZON
Brussels
BELGIUM
A04 Consumer Durables
VINYL
BSH - BOSCH HOME APPLIANCES / SIEMENS Q8 VACUUM CLEANER
THE NEWTONS LABORATORY Athens GREECE THE NEWTONS LABORATORY
Athens
GREECE
DELTA - IT'S NOT A PAJAMA
DELTA / DELTA PAJAMA
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV
ISRAEL
NIKE 'AWAKEN THE PHANTOM'
NIKE FOOTBALL / NIKE PHANTOMVSN FOOTBALL BOOT
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS BLACK LABEL PRODUCTIONS
London
THE QUARRY
London
GRAND CENTRAL RECORDING STUDIOS
London
MASSIVEMUSIC
Amsterdam
THE MILL
London
UNITED KINGDOM
THE NETHERLANDS
Short List
NEVER STILL FT. NOBU MATSUHISA
RIMOWA / RIMOWA CLASSIC SUITCASE
BWGTBLD Berlin GERMANY ANOMALY
Berlin
GERMANY BWGTBLD
Berlin
GERMANY
AMAZON - CLAIRE, AMAZON ECHO
AMAZON / AMAZON ECHO
FF PARIS FRANCE FF PARIS
FRANCE FF PARIS
Paris
LA PAC
Paris
EDITORS
Paris
THE
FRANCE
JUST DO IT: CASTER SEMENYA
NIKE SOUTH AFRICA / NIKE SOUTH AFRICA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS PARK PICTURES
London
TRIM EDITING
London
WAVE STUDIOS
London
GLASSWORKS
Amsterdam
BEATWORMS
Los Angeles
UNITED KINGDOM
THE NETHERLANDS
USA
Silver
MARIO'S GOAL
SAMSUNG / SAMSUNG GALAXY
CHEIL GERMANY Frankfurt GERMANY CHEIL GERMANY
Frankfurt
GERMANY TEMPOMEDIA
Frankfurt
ACHT FRANKFURT
Frankfurt
GERMANY
A05 Automotive
FIAT 500X PHONE BOX
FIAT CHRYSLER AUTOMOBILES / FIAT 500X
LEO BURNETT Turin ITALY LEO BURNETT
Turin
ITALY
THE LAST DANCE
MERCEDES-BENZ ESPAÑA, S.A. (SMART) / CAR
CONTRAPUNTO BBDO Madrid SPAIN CONTRAPUNTO BBDO
Madrid
SPAIN
THINGS
VOLVO CARS / VOLVO XC40
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN ANONYMOUS CONTENT
Los Angeles
CHIMNEY
Stockholm
USA
SWEDEN
KID'S DREAMS
VOLKSWAGEN AG / DRIVER ASSISTANCE SYSTEM
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY ANORAK
Berlin
NHB
Berlin
SUPREME MUSIC
Hamburg
STUDIO FUNK
Hamburg
GERMANY
Gold
OPEL "COMBO"
OPEL AUTOMOBILE GMBH / AUTOMOBILE
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY BIGFISH FILMPRODUKTION
Berlin
GERMANY
THE SCORE
PEUGEOT / PEUGEOT 508
BETC Paris FRANCE BETC
Paris
FRANCE QUAD PRODUCTIONS
Paris
GUM
Paris
FRANCE
BORING BOY
VOLKSWAGEN AG / GOLF SPORTSVAN JOIN
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY SOUP FILMPRODUKTION
Berlin
PIRATES 'N PARADISE
Düsseldorf
MOKOH MUSIC
Berlin
STUDIO FUNK
Hamburg
GERMANY
EL MAGICO
HYUNDAI MOTOR EUROPE / TUCSON
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
THE V-MAN
Berlin
GERMANY TEMPOMEDIA
Hamburg
ACHT HAMBURG
Berlin
STUDIO FUNK
Berlin
MOKOH MUSIC
GERMANY
LUCKY GUY
HYUNDAI MOTOR EUROPE / TUCSON
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
GERMANY TEMPOMEDIA
Hamburg
ACHT HAMBURG
Berlin
MOKOH MUSIC
Berlin
STUDIO FUNK
GERMANY
A06 Retail
ICE-SKATERS
IKEA / RETAIL
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
Silver
SHEEP
IKEA / RETAIL
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
WAKE-UP CALL
IKEA / RETAIL
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
FAMILY
MCDONALD'S / BRAND BUILDING
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
STEP SIBLINGS
IKEA / REOL
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
TEENAGE SON
IKEA / REOL
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
NOTHING’S GONNA STOP YOU NOW
JULA / RETAIL
GARBERGS Stockholm SWEDEN GARBERGS
Stockholm
SWEDEN
GOLF
FINN.NO / ONLINE MARKETPLACE FOR SECOND HAND STUFF
MORGENSTERN Oslo NORWAY MORGENSTERN
Oslo
NORWAY
Bronze
CROSS COUNTRY
FINN.NO / ONLINE MARKETPLACE FOR SECOND HAND STUFF
MORGENSTERN Oslo NORWAY MORGENSTERN
Oslo
NORWAY
Bronze
FENCING
FINN.NO / ONLINE MARKETPLACE FOR SECOND HAND STUFF
MORGENSTERN Oslo NORWAY MORGENSTERN
Oslo
NORWAY
Bronze
FOOTBALL
FINN.NO / ONLINE MARKETPLACE FOR SECOND HAND STUFF
MORGENSTERN Oslo NORWAY MORGENSTERN
Oslo
NORWAY
Short List
HÅKAN FROM MCDONALDS
BURGER KING / DOUBLE QUARTER POUND KING
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
ARE YOU REALLY AT HOME WHEN YOU’RE HOME?
CLAS OHLSON / RETAIL
KING Stockholm SWEDEN KING
Stockholm
SWEDEN ACNE
Stockholm
SWISS INTERNATIONAL
Stockholm
SWEDEN
THE VOMITING WARDROBE
CLAS OHLSON / RETAIL
KING Stockholm SWEDEN KING
Stockholm
SWEDEN BACON FILM
Stockholm
SWISS INTERNATIONAL
Stockholm
ALWAYS FRANK
Stockholm
SWEDEN
BAD AD AD
IKEA SWEDEN / IKEA FURNITURE
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN BACON FILM
Stockholm
SWEDEN
THE IDOL
IKEA SWEDEN / IKEA FURNITURE
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN BACON FILM
Stockholm
SWEDEN
SMART HOUSE
REMA 1000 / REMA 1000
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY BACON OSLO
Oslo
NORWAY
Short List
JEWEL
IKEA / IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN BLUR FILMS
Madrid
SPAIN
CLOCK
IKEA / IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN BLUR FILMS
Madrid
SPAIN
I'VE DREAMT SO MUCH
INTERMARCHÉ / INTERMARCHÉ
ROMANCE Paris FRANCE ROMANCE
Paris
FRANCE CARNIBIRD
Paris
THE
Paris
FRANCE